Cruise Announces Official Partnership with Levanga Hokkaido for 2025-26 Season

Cruise and Levanga Hokkaido Official Partnership for 2025-26 Season

Cruise Co., Ltd., based in Shibuya, Tokyo, has officially announced its partnership agreement with Levanga Hokkaido, a professional basketball team in the B.LEAGUE, for the 2025-26 season. This collaboration marks a significant step in promoting social contributions through sports.

Background of the Partnership Agreement

Cruise has identified the balance between achieving a sustainable society and enhancing corporate value as a critical management challenge. The company's efforts focus on the sustainable development of local communities and support for future generations. By collaborating with Levanga Hokkaido’s activities, which provide children in the region with opportunities to pursue their dreams and challenges through sports, Cruise aims to align its corporate ethos with community engagement.

The new owner of Levanga Hokkaido, Mr. Rei Ogawa, has had a longstanding relationship with Cruise since his involvement in a business contest organized by the company while he was a high school student in 2016. This connection has continued over the years with discussions and consultations with President Koji Obuchi, making this partnership a culmination of a decade-long relationship. Cruise is committed to supporting Mr. Ogawa's new endeavors and fostering the potential of young talent.

Through this partnership, Cruise will support Levanga Hokkaido in various aspects, including educational programs and career development initiatives aimed at children and students. The collaboration will also focus on regional revitalization and the promotion of SDGs (Sustainable Development Goals) through sports.

Comments from Key Figures

Rei Ogawa, Chairman of Levanga Hokkaido

I first met Cruise and President Obuchi during my internship in high school. I have had the opportunity to consult and report on various matters throughout the years, and I am very pleased to have their support for this endeavor. We will work hard to deliver excitement and joy through Levanga Hokkaido.

Koji Obuchi, President of Cruise Co., Ltd.

The role of sports teams rooted in the community has become increasingly significant, especially in offering children the opportunity to dream and face challenges. I resonate with Levanga Hokkaido’s mission deeply. My relationship with Mr. Ogawa, built on his participation in our business contest, has been a source of inspiration for me. This partnership reflects our commitment to support regional sports development and Mr. Ogawa's continuous challenges, and I look forward to the upcoming initiatives.

About Levanga Hokkaido

Levanga Hokkaido, established in 2011 and based in Sapporo, Hokkaido, is a professional basketball team part of B.LEAGUE (B1 Eastern District). Their slogan, ‘Bring Hope from Hokkaido,’ encapsulates their commitment to regional revitalization and providing thrilling sports experiences.

For more information, visit the official website: Levanga Hokkaido Official Site

About Cruise Co., Ltd.

Cruise Co., Ltd. is a tech company dedicated to responding to the evolving demands of infrastructure and technology, creating business opportunities primarily in IT outsourcing and e-commerce.

For more details, visit: Cruise Official Site