TTA and ISO Merge to Transform Horticulture and Food Production Through Automation

TTA and ISO Join Forces to Transform Horticulture

In a historic move within the horticultural sector, two prominent players are teaming up to reshape the industry. TTA, known for its expertise in transplanting and sorting solutions, has merged with ISO Horti, a specialist in horticultural robotics and automation. Together, they will operate under the name TTA-ISO, a name that signifies a commitment to driving innovation in horticulture worldwide.

The global horticulture market is undergoing a significant transformation, marked by rapid expansion and emerging challenges. With rising demand for automation driven by labor shortages, stricter sustainability regulations, and elevated quality standards, TTA-ISO is well-positioned to deliver advanced solutions tailored to meet these pressing needs. By combining their expertise, the merged entity aims to develop cutting-edge technologies that incorporate artificial intelligence and robotics, empowering growers everywhere to enhance productivity and sustainability.

Addressing Global Demand

The worldwide demand for horticultural products is increasing at an impressive rate, projected to grow between 8–10% annually. This growth presents an array of opportunities for innovation and market expansion, particularly in regions like the Americas, the Middle East, and Oceania. TTA-ISO plans to focus on these areas while also exploring possibilities in the global food market, as well as sectors dealing with carbon and fiber production. This multidimensional approach aims to harness the potential of future innovations, providing growers with the tools to succeed in a rapidly evolving landscape.

Enhanced R&D and Innovation

One of the key benefits of the merger is the consolidated research and development (R&D) resources. By pooling their assets, TTA-ISO will be able to accelerate the delivery of automation technologies to the market. This means faster solutions that are specifically designed for the unique requirements of various clients. Martin Maasland, the CEO of ISO, expressed that this collaboration is pivotal in helping customers surpass limits and revolutionize their operations. He outlines that through optimizing processes and resource use, TTA-ISO will not only improve productivity but also minimize waste and environmental impact—two critical factors for the future of the horticulture industry.

Jan Bakker, CEO of TTA, adds that merging these innovative forces enables the partnership to meet the increasing demand for automation. He emphasizes that automation is the way forward for horticulture and asserts that TTA-ISO is leading this change, enabling growers to elevate their outputs while remaining sustainable.

A Promising Future Backed by Strong Support

The merger of TTA and ISO has attracted the attention and backing of Rabobank and existing shareholders, indicating a strong belief in the strategic vision of this new organization. Their endorsement underscores confidence in TTA-ISO's future growth potential and success, which will arise from their ability to innovate and adapt to the changing needs of the horticulture sector.

Rooted in Dutch innovation and supported by a global team of experienced professionals, TTA-ISO is set to redefine the landscape of global horticulture and food production. By offering high-impact automation solutions, they aim to set new benchmarks for efficiency and sustainability, paving the way for a better, greener future in food production.

For more details about TTA-ISO, visit their website at tta-iso.com.