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The 11th Edition of LaLa Begin: Exploring Fashion through 10 Simple Rules

On September 30, 2025, Seika Bunka Co., Ltd. from Chiyoda, Tokyo launched the much-anticipated 11th edition of the LaLa Begin Handbook titled "BASIC 10×10 RULES: 10 Guidelines from 10 Fashion Lovers on Clothing, Shoes, and Bags." This edition continues the series' legacy of providing practical advice for those seeking to enhance their personal style.

Discovering Individual Styles with Expert Insights

In this latest release, LaLa Begin delves deeper into basic fashion principles, aiming to empower readers to dress confidently and express their unique flair. The book features insights from ten influential fashion leaders who have mastered the art of personal style. They share their go-to fashion rules to help readers craft their own look effortlessly.

Chapter Breakdown

1. Boyish Elegance with Fuko Asayama (Director at BEAMS BOY) - Fuko shares her essential items and styling tips that every wardrobe must have for a boyish charm.
2. Adult Style Tips from Yuki for the Petite - Yuki provides advice for creating balance and elegance for shorter frames.
3. Making Simplicity Stunning with Akari Ushioda (Model) - Akari discusses how to elevate simplistic outfits into eye-catching ensembles.
4. Creating an Alluring Aesthetic with Kinoko (Fashion Influencer) - Explore how round glasses, short hairstyles, and oversized clothing can transform your look.
5. Rocking Life and Fashion with Seiko (Freelance Comedian) - Seiko's rules blend vibrant personality with bold fashion choices.
6. Minimalist Men's Wear with Akira Maruyama (PARK Director) - Learn how to utilize men's clothing for a chic minimalist approach.
7. Embracing Vintage Styles with Maria Saryukova (Johnbull PR, Mois Store Director) - Maria reveals how to incorporate vintage flair into modern outfits.
8. Incorporating Femininity with Risa (Belluria Press) - Risa shares how to harmonize renewed styles with feminine touches.
9. Professional Stylist Insights from Aki Nitta - Aki emphasizes the importance of details in defining professional looks.
10. Finding Joy in Traditional Mixes with Etsuko Mitsuida (SHIPS Creative Advisor) - Etsuko explains how to mix traditional pieces for a refreshed take on style.

Special Features

In addition to the chapters, readers can explore a special column titled "What's in MY BAG" where each contributor shares their favorite bags and the fashion essentials they carry. There’s also a section that highlights the top three must-have pants as recognized by all fashion enthusiasts.

With contributions from stylists, models, and influencers, this handbook is not just a collection of rules; it is a treasure trove filled with authentic conversations that unveil the secrets behind each expert's style.

Publication Details

The "LaLa Begin HANDBOOK: BASIC 10×10 RULES" will be available for 1,320 JPY (tax included), sized at B5 variant, and comprising 100 pages of valuable content. The book can be purchased through various outlets, including Amazon and the Seika Bunka website. Don't miss out on this chance to elevate your wardrobe with insights from ten prominent figures in the fashion world!