#Japan #Tokyo #Youth Sports #Community Engagement #LEIFRAS

LEIFRAS Co., Ltd. Launches Two Impactful Business Introduction Videos

In a significant move to enhance community engagement through sports and education, LEIFRAS Co., Ltd. unveiled two informative videos that shed light on its core initiatives aimed at supporting youth and addressing societal challenges in Japan. These videos, titled "Building Sustainable Infrastructure Toward the 2026 Reform Implementation Period" and "The Mechanism of 'Sociality' and 'Independence' Developed Through Soccer," showcase the company's key services: club activity support and after-school daycare programs.

Overview of the Released Videos

On March 23, 2026, during a press announcement in Tokyo, LEIFRAS highlighted the real-world impact of its business approaches through documentary-style video presentations. These videos aim to illustrate complex educational reforms and highlight the methods by which LEIFRAS is transforming club activities within schools across Japan.

Video 1: Transforming Club Activities in Schools

The first video focuses on the company's efforts to reform school club activities, an initiative backed by the Japanese government as part of its educational reforms set to implement changes by 2026. Through interviews with educators and footage from active programs, the video demonstrates how LEIFRAS is introducing a beneficiary payment model at participating schools, such as Chiyoda Junior and Senior High School. This model has allowed parents to directly contribute to the operational costs since April 2025, thereby easing the financial burden on schools and fostering more time for teachers to engage meaningfully with students.

Teachers expressed positive feedback about the transition, emphasizing how it has created opportunities for improved communication and planning concerning the students’ future. Additionally, dedicated school club activity managers are assigned to coordinate among students, parents, and the community effectively, ensuring tailored solutions that meet local needs.

Video 2: Sports Therapy in After-school Programs

The second video presents "LEIF," the after-school daycare service operated by LEIFRAS, which uniquely integrates sports therapy, particularly soccer, into its educational approach. Unlike traditional daycare services, LEIF fosters the development of social skills and emotional wellbeing among children in a fun, engaging environment.

Through the lens of sports, children learn valuable lessons in teamwork, cooperation, and emotional expression. One poignant moment captured in the video shows a previously introverted child achieving a significant milestone by scoring a goal and celebrating with peers, illustrating the power of positive reinforcement and peer support. Parents featured in the video shared heartfelt testimonials about how incorporating sports into their children's education has drastically improved their self-esteem and interpersonal skills.

Future Directions

With these videos as tools, LEIFRAS aims to enhance transparency with local governments and educate parents about its services. The company is committed to its philosophy—"Changing and designing sports"—by continuously providing real-world insights and actively participating in the enhancement of Japan's educational and welfare landscapes.

LEIFRAS Co., Ltd., located in Tokyo, specializes in youth sports and community engagement, making strides as one of Japan's leading operators in the children’s sports sector.

As the 2026 educational reform approaches, LEIFRAS remains dedicated to innovating and developing solutions that cater to the evolving needs of children and their communities, ultimately contributing to a healthier, more inclusive society.

To learn more about LEIFRAS and its initiatives, visit its official website.