Dr. Ci:Labo Pop-Up
2025-06-19 01:34:46

Dr. Ci:Labo Launches Exclusive Pop-Up Store at @cosme TOKYO with Exciting Experiences

Discover the Beauty of Dr. Ci:Labo at @cosme TOKYO



Dr. Ci:Labo, a leading skincare brand rooted in dermatological science, is thrilled to announce the opening of its exclusive pop-up store at @cosme TOKYO, starting from June 25 to July 1, 2025. This special event will focus on their best-selling product, the VC100 Essence Lotion EX, a cult favorite among skincare enthusiasts.

The pop-up store aims to fully immerse visitors in the world of the VC100 line, known for its incredible effectiveness in harnessing the power of Vitamin C. The VC100 Essence Lotion EX, which recently underwent a significant reformulation in February 2025, boasts sales exceeding 12 million units. It incorporates advanced micro-stabilization technology, allowing the encapsulation of high-penetration Vitamin C (APPS) for enhanced absorption and stability. This innovative formula delivers 100 trillion micro-particles of Vitamin C to address skin hydration, pores, radiance, and texture, unlocking limitless beauty possibilities.

At the pop-up venue, attendees can engage with the transformative properties of the upgraded VC100 Essence Lotion EX through hands-on demonstrations. Experience a textured feel during the touch & try section and benefit from Dr. Ci:Labo's proprietary skin measurement tool, Ci:SkinCam, which assesses skin clarity. Based on these results, trained beauty consultants will provide tailored recommendations to help visitors discover personalized skincare routines.

In addition to interactive experiences, the pop-up store will offer a range of special incentives:
  • - Entry Rewards: Follow Dr. Ci:Labo’s official Instagram or @cosme's account and have your clarity index measured to receive samples of the VC100 Essence Lotion EX.
  • - Purchase Perks: Make purchases over ¥2,500 or ¥5,000 to select from an array of exclusive VC100 samples.
  • - Social Media Campaign: Share feedback on your clarity measurement or your favorite features of the VC100 line using designated hashtags to enter a chance to win a luxurious five-day sample set.

This limited-time event serves as an excellent opportunity for both long-time fans and newcomers to experience the Dr. Ci:Labo brand. For those who have never purchased VC100 products, this event provides the perfect chance to explore these exceptional offerings.

Event Details


  • - Duration: June 25 (Wed) - July 1 (Tue), 2025
  • - Hours: 11 AM - 9 PM
  • - Location: @cosme TOKYO Pop-Up Space, 2F, 1-14-27 Jinguumae, Shibuya-ku, Tokyo 150-0001.

Be prepared for our further announcements as event details may change.

Exclusive Pop-Up Offerings


The pop-up also features products not typically available at @cosme TOKYO, like travel-friendly 100ml versions of VC100 Essence Lotion EX and VC100 Emulsion EX, as well as face masks and trial kits for newcomers.

For anyone looking to elevate their skincare routine and experience the rejuvenating benefits of the VC100 line, this pop-up represents an unmissable event in summer 2025!

In conclusion, the VC100 Essence Lotion EX stands out as a revolutionary skincare solution transformed through advanced technology. Those attending the pop-up will witness firsthand its deep absorption capabilities and luminous skin benefits, redefining their approach to skincare care.


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Topics Consumer Products & Retail)

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