#Japan #Fashion #Shibuya #Mary Quant #NEW ERA®

New Collaboration: NEW ERA® and MARY QUANT

The fashion world is buzzing with excitement as the third collaboration between the renowned Sports and Lifestyle brand NEW ERA® and the iconic British fashion creator MARY QUANT is set to launch on September 16, 2026. This partnership combines trendy sportswear with vibrant designs, making it a must-see for fashion enthusiasts.

Founded in 1920 in the United States, NEW ERA® has made a name for itself as a leader in sporty and stylish apparel. This collaboration comes fresh on the heels of a successful previous release that included backpacks and caps. This time, however, fans can expect an exciting lineup of relaxed oversized sweatshirts and jackets, designed to cater to both men and women.

What's New in the Collection?

This collection is all about comfort and style, featuring unique pieces such as:

• - Black Jacket: Priced at ¥20,900, this classic piece promises to add a stylish touch to any outfit.
• - Hoodies: Available in black and grey for ¥16,500 each, these oversized hoodies are perfect for a casual day out or cozy lounging.
• - Daisy Pullover: Featuring MARY QUANT's signature daisy design, this pullover retails for ¥11,000 and is an eye-catching addition to any wardrobe.
• - Logo Pullover: Equally priced at ¥11,000, this pullover showcases the instantly recognizable MARY QUANT logo.

Beyond apparel, the collection will also introduce several stylish accessories:

• - Backpack: Available for ¥20,900, this practical yet stylish backpack is designed for everyday use.
• - Body Bag: The square body bag, priced at ¥14,850, combines functionality with contemporary flair.
• - Shoulder Bag: Priced at ¥9,900, this flap shoulder bag is perfect for holding essentials while on the go.
• - Mini Shoulder Bag: Offered at ¥8,800, this bag is compact yet chic.

Also joining the lineup are the BIG Daisy Die-Cut Pouch and Caps (Big Daisy Cap for ¥7,700 and Archive Logo Cap for ¥7,700) in multiple colors. The addition of the 9FORTY™ model cap also marks a debut in this collaboration, allowing fans to sport their favorite designs with style and comfort.

The Creative Vision

With this collaboration, MARY QUANT aims to express individuality and inspire people to embrace their unique styles through fashion. The brand encourages self-expression, drawing from its rich history, which began in the 1950s when Mary Quant revolutionized fashion with the introduction of the mini skirt. Today, MARY QUANT continues to empower individuals through its colorful cosmetics and fashion items designed to create a joyful and expressive ‘look.’

Availability

The collection will launch online on the MARY QUANT website on September 9, allowing dedicated fans to pre-order their favorite items. Official sales begin across MARY QUANT shops and the online store on September 16. Limited quantities will be available, so act fast to secure your favorite pieces from this exclusive collaboration.

For more information about the products and to view the complete list, head to MARY QUANT's website. Don't miss out on this stylish collaboration!

Conclusion

The NEW ERA® x MARY QUANT collection beautifully marries functionality with aesthetic appeal, making it a noteworthy addition to anyone’s wardrobe. Whether you're hitting the streets or heading to the gym, this collection is set to become your go-to for stylish comfort. Mark your calendars!