Insights from NonaCanvas 2025 Executive Coaching Survey: Growth and Impact

In a recent survey conducted by NonaCanvas, a Tokyo-based executive coaching firm, key insights into the state of executive coaching were revealed, emphasizing trends, challenges, and opportunities within this growing market. The study, involving 1,064 executives aged 30-59, aims to shed light on the awareness, effectiveness, and engagement of coaching practices across Japan.

Overview of the Survey

The survey titled "2025 Executive Coaching Reality Survey" aimed to provide objective data on the current state of coaching, the awareness, and the interest levels among business leaders. Notably, the survey found that 60% of executives are aware of coaching and that 44% express interest in learning more.

Key Findings

1. Awareness and Interest: Reaching a 60% awareness level indicates that coaching is becoming a recognized term among executives. The 44% showing interest suggests room for further engagement and education on the benefits of coaching.

2. Return on Investment (ROI): Among those who have utilized coaching, an impressive 43% reported an ROI of over seven times their investment. Additionally, 70% perceived at least double the value from their investment, indicating high satisfaction rates with coaching's effectiveness.

3. Engagement Frequency: Most executives engage in coaching sessions on a weekly basis (32%), with many continuing this relationship in a structured manner. This consistent engagement emphasizes how coaching is viewed as a vital component in executive development.

4. Diverse Cost Structures: Coaches' fees varied significantly, with 21% of respondents spending between 100,000-200,000 yen monthly, while others reported costs ranging from under 50,000 yen to over 300,000 yen, showcasing a diverse market catering to various executive needs.

5. Experience as a Driving Factor: Many executives cited personal referrals (28%) and direct organizational challenges (42%) as their main reasons for seeking coaching, underscoring the importance of firsthand experience in driving decisions.

6. Sustained Relationships: Remarkably, 16% of individuals have been involved with coaching for over a decade, reinforcing the perception of coaching as a long-term partnership in personal and professional growth.

7. Diverse Coaching Topics: Topics discussed in coaching sessions included business strategy, mental health, and interpersonal relationships, showing a comprehensive approach that addresses both external and internal challenges executives face.

The Evolution of Coaching in Japan

Since its introduction in the late 1990s, coaching in Japan has grown substantially. The increasing visibility of coaching through platforms like YouTube, alongside the emergence of publicly listed coaching firms, has contributed to the evolution of this industry. However, several gaps remain in executive understanding and implementation of coaching, primarily due to a lack of concrete data providing clarity on effectiveness and selection criteria.

The Role of NonaCanvas

According to Shohei Nonaka, the CEO of NonaCanvas, the high ROI and engagement reported by executives align with his personal experiences. As he continues to receive coaching himself, Nonaka emphasizes the growing necessity for introspective questioning in the face of AI advancements, particularly regarding aligning personal goals with business decisions.

Conclusion

The findings from this survey not only highlight the advancing recognition of coaching among executives but also point towards a significant opportunity for further expansion in this market. NonaCanvas aims to leverage this data to foster a deeper understanding of coaching’s value, encouraging more executives to engage in this transformative practice.

For a more detailed analysis, please visit the NonaCanvas blog, as these insights lay the groundwork for making informed decisions about coaching services and highlight the essential role coaching plays in executive decision-making processes.