#Sweet Potato #Imojiro #Buyer's Room

Imojiro's Ice Sweet Potato Snack Celebrates Award Win

In a remarkable achievement, Imojiro's Ice Sweet Potato Snack, sourced from Chiryuu City, Aichi Prefecture, has clinched the Minister of Economy Award during the Buyer's Room 2025 event held on November 11, 2025, in Tokyo. This award underscores the great potential of regional products, showcasing the hard work and dedication of local businesses.

The Buyer's Room initiative has been a platform for supporting small to medium enterprises, allowing them to present their products to buyers and assessors from across the country. The program, which began in 1988, has expanded to include a thorough evaluation process where products are assessed based on their quality and marketability. This year, a total of 119 products were reviewed by a panel of 41 industry professionals, leading to the recognition of exceptional products from various regions.

Imojiro expressed gratitude for receiving this prestigious award, emphasizing the journey of bringing the Ice Sweet Potato Snack to the market.