Exploring the Unique Collaboration Between OUTDOOR PRODUCTS and BLUE BLUE

A Unique Collaboration: OUTDOOR PRODUCTS and BLUE BLUE

The outdoor lifestyle brand, OUTDOOR PRODUCTS, has long been a favorite among adventurers and everyday users alike since its inception in the 1970s. Over the years, it has maintained its hallmark designs, evolving little but retaining a timeless appeal. In an exciting new initiative, OUTDOOR PRODUCTS has partnered with the denim-focused brand, BLUE BLUE, to launch an exclusive collection featuring a backpack and a roll Boston bag crafted from specially made 14.5oz denim.

The Essence of the Collaboration

This collaboration captures the essence of both brands beautifully. The denim used is traditional, meticulously woven on vintage looms, emphasizing durability and texture. Additionally, with use, this denim develops distinct wear patterns and color variations, embodying the life and story that comes with well-loved items. The zipper pulls are made from original shirt denim, reinforcing the creative detail that defines this collaboration, while both brands’ logos adorn the bags, providing a unique touch.

Product Details: Denim Backpack

Specifications:

- Price: ¥19,800 (tax included)
- Color: Indigo
- Size: One size (325×380×125mm, or 15.4L capacity)

The denim backpack is modeled after OUTDOOR PRODUCTS' classic daypack, a style that has seen much admiration over the years. The partnership introduces BLUE BLUE's distinctive denim to this minimalist design, creating a new, fresh look.

A thoughtful consideration has been given to the interior, featuring black nylon on the side that comes into contact with the back to mitigate any color transfer. The backpack's size is perfect for daily use, striking a balance between capacity and ease of carry, suitable for anyone regardless of age or gender.

Product Details: Denim Roll Boston Bag

Specifications:

- Price: ¥14,300 (tax included)
- Color: Indigo
- Size: One size (330×165×165mm, or 7.0L capacity)

On the other hand, the roll Boston bag showcases a drum-shaped design typical of OUTDOOR PRODUCTS, reimagined with BLUE BLUE's premium denim. The bag features adjustable and detachable shoulder straps for added convenience, catering to various carrying styles whether it’s held by hand or worn cross-body.

Despite its compact nature, this roll Boston bag provides ample storage capacity for daily essentials, making it a versatile accessory for various occasions and outfits.

Where to Purchase

Both the denim backpack and the roll Boston bag are available for purchase online through the SEILIN ONLINE SHOP, and at select stores including HOLLYWOOD RANCH MARKET and multiple BLUE BLUE locations such as Kobe and Yokohama. This collection not only exemplifies functional design but also conveys a strong aesthetic appeal, making it ideal for fashion enthusiasts and everyday users alike.

Brand Heritage

OUTDOOR PRODUCTS was established in 1973 in Los Angeles, driven by the desire of the Altschuler brothers to create everyday items suited for outdoor enthusiasts. The “452U” backpack, developed in the late 1970s, quickly became emblematic of the brand, recognized for its simplicity, lightweight nature, and durability. Today, OUTDOOR PRODUCTS continues to be embraced globally, offering a wide range of lifestyle products, from bags to casual wear.

Conversely, BLUE BLUE emerged in the early 1980s, with a commitment to authentic denim materials that age beautifully over time, pursuing a blend of rustic charm and the perfect daily wear aesthetic.

Stay Updated

For the latest updates and insights, be sure to check BLUE BLUE's official Instagram account. The visuals and storytelling behind their products offer a glimpse into the world of quality craftsmanship and creative design that these two brands embody.

To further explore the collection and learn more, visit the SEILIN ONLINE SHOP or follow Blue Blue on social media for exciting news, offers, and more.