#Japan #Tokyo #Yayoi-ken #Beef Tofu #Kaho

Yayoi-ken Celebrates 20 Years with New TV Commercial

In a momentous year marking its 20th anniversary, Yayoi-ken, a popular chain of Japanese set meal restaurants, has officially announced the release of their new TV commercial featuring actress Kaho. Starting July 10, 2026, this exciting advertisement will be broadcast nationally, showcasing their latest dish, the “Dashi-kakoru Beef Tofu Set Meal.”

Yayoi-ken currently operates 376 restaurants across Japan, as of the end of June 2026, and actively engages with its customers through social media platforms, including X, Instagram, and LINE, to share updates on new products and promotions (#Yayoi-ken).

As part of their 20th-anniversary celebrations, the company decided to feature Kaho as their brand character. This marks the first time in five years that they have partnered with a celebrity to promote their meals, emphasizing their commitment to quality and taste. The commercial encapsulates the essence of Yayoi-ken’s mission to deliver “unpretentious deliciousness and wholesome meals” through the lens of Kaho's natural charm.

Highlights of the Commercial

The “Dashi-kakoru Beef Tofu Set Meal” features an exquisite dashi broth crafted from top-quality ingredients such as Katsubushi made in Makurazaki and Hokkaido Kombu. The rich aroma and umami flavors elevate the dish, complementing the brand's goal of providing satisfying and traditional meals. More than just showcasing the dish, the commercial communicates Yayoi-ken's dedication to enhancing everyday dining experiences with good food.

Commercial Details

• - Title: “Dashi-kakoru Beef Tofu Set Meal”
• - Featuring: Kaho
• - Air Date: July 10, 2026

Insights from Kaho

During the filming, Kaho expressed her appreciation for Yayoi-ken’s commitment to using fresh ingredients and fostering a brand that values seasonal flavors. She believes the commercial effectively conveys the essence and appeal of the restaurant’s offerings. With its 20th anniversary in view, Yayoi-ken looks forward to continuing to provide delicious set meals that earn the love of many.

Product Information

• - Dashi-kakoru Beef Tofu Set Meal: ¥990
• - Dashi-kakoru Beef Tofu Set Meal (with Fried Chicken Side): ¥1,250
• - Dashi-kakoru Beef Tofu and Japanese Tororo Set Meal: ¥1,070
• - Dashi-kakoru Beef Tofu and Japanese Tororo Set Meal (with Fried Chicken Side): ¥1,330
• - Release Date: July 7, 2026
• - Available Locations: 376 Yayoi-ken restaurants nationwide (as of June 2026)

All prices include tax. Be aware that the Tororo may have some remnants of skin as it is served freshly grated. Availability may vary by location.

Convenient Features through the Yayoi-ken App

Yayoi-ken encourages patrons to download their official app, offering a seamless way to access new product alerts, campaigns, menu browsing, and restaurant location searches. With features for direct ordering through delivery services like Uber Eats and unique QR coupons earned through mini-games, customers can enjoy their meals at a great value.

For more details, visit: Yayoi-ken Mobile App

About Kaho

Kaho, born on June 30, 1991, in Tokyo, debuted as an actress in 2004. She gained recognition with her leading role in the 2007 film “Tennen Kokekko,” winning multiple newcomer awards. Known for her versatility, Kaho has starred in numerous films and dramas. Recently, she appeared in the film “Ikoku Nikki” and the drama series “Silent.” Her latest projects include the currently screening film “Shigatsu no Yohaku” and the upcoming drama “Until the T-shirts Dry,” premiering on July 10.