#Italy #Milan #Water Technology #Bracco Imaging #Zereau

Bracco and Zereau Collaborate on Water Sustainability in Medical Imaging

Introduction

In a groundbreaking collaboration, Bracco Imaging SpA, a global leader in diagnostic imaging, has teamed up with Zereau BV, specialists in unique water technology for healthcare. This partnership aims to elevate sustainability in medical imaging, particularly through innovative approaches to manage contrast agents used in various medical procedures.

The Water Project

The initiative, known as "The Water Project," centers around the development and testing of advanced urine collection and filtration systems in hospitals and diagnostic centers. The primary goal is to diminish the impact of contrast agents—substances used in imaging processes—on wastewater systems. This innovative filtration technology is designed to capture these agents from urine, allowing hospitals to significantly reduce pollution while recovering valuable materials, such as iodine, which are critical in medical applications.

The process will involve specially designed toilets equipped to collect and filter contrast agents from patients’ urine effectively. Once these filters become saturated, they will be collected and cleaned by third-party partners who specialize in reclaiming valuable resources from medical wastewater. These efforts stem from an earlier study that successfully evaluated the performance of urine filtration systems with iodinated contrast agents.

Importance of Sustainability in Radiology

This announcement comes at an opportune moment, coinciding with the European Congress of Radiology 2025, which takes place in Vienna from February 26 to March 2. This year's congress centers on enhancing sustainability within the field of radiology. Bracco's innovative filtration system will be showcased at their booth during this event, illuminating their commitment to environmentally friendly practices.

Erik Bruno, Head of Sustainable Innovation at Bracco Imaging, emphasized the importance of merging sustainability with innovation in medical imaging. He stated, "As a leader in medical imaging, we recognize that sustainability and innovation must go hand in hand. This partnership with Zereau allows us to leverage our combined expertise to tackle one of the biggest challenges in this sector: waste management."

Similarly, Mattijs Maris, CCO of Zereau, expressed enthusiasm about their collaboration. He remarked, "We are thrilled that our revolutionary technology and vision for clean water and resource recovery in healthcare are being realized through our partnership with Bracco. We are ready to scale our solutions and transform the healthcare sector into a more circular and sustainable environment."

The Future of Medical Imaging

Bracco Imaging has a storied history of pushing the boundaries in diagnostic imaging, providing advanced imaging agents and administration systems integral to various modalities, including radiology and MRI. Their commitment to enhancing patient outcomes and fostering innovation continues to shape the future of healthcare technology.

Zereau focuses on revolutionary water technology designed for healthcare settings, targeting specific patient populations and services. Their approach emphasizes source-based filtration solutions that significantly reduce medical micropollutants released into the environment, thus paving the way for a circular economy in resource management.

Conclusion

The partnership between Bracco Imaging and Zereau represents a significant step towards fostering sustainability in the medical field. With both companies dedicated to creating innovative solutions for waste management and environmental stewardship, this collaborative effort is poised to reshape practices in medical imaging for years to come. As they continue this journey, the healthcare community watches closely, eager to see the impact of these advancements.

For more detailed information about the program and its innovative technologies, please visit Bracco Imaging and Zereau.