Introducing 'V Rank': A Year of Rewards with V Points

Celebrating a Year of V Points

The month of April is exciting for loyal users of V Points, as CCCMK Holdings and Mitsui Sumitomo Card announce the launch of 'V Rank,' an initiative designed to reward enthusiastic participants even more as they engage with the service. Set to roll out on April 22, 2025, 'V Rank' aims to provide various benefits based on customer engagement with V Points.

A Common Point System for Everyday Use

Since its inception on April 22, 2024, V Points has merged point accumulation with payment options, carving a unique space in the everyday lives of consumers. Over the past year, the reach of V Points has expanded significantly, with an increase of around 6,000 locations where customers can earn and redeem points, totaling to approximately 160,000 partner stores. This includes big-name outlets like Seven-Eleven, KFC, and Yoshinoya, where users can enjoy up to 10% or 7% back when paying via mobile V Card or Mitsui Sumitomo Card.

What is 'V Rank'?

'V Rank' is a reward-based system that recognizes V members for their engagement through specific actions. As a first step, from April 22 to May 31, users can qualify for one of three ranks: Silver, Gold, or Platinum. The thresholds for achieving each rank depend on both the number of times users present their mobile V Card at partner stores and the amount of V Points collected during the campaign period.

- Silver Rank: Present the mobile V Card 3 times and earn at least 50 V Points.
- Gold Rank: Present the mobile V Card 6 times and earn at least 250 V Points.
- Platinum Rank: Present the mobile V Card 9 times and earn at least 1,000 V Points.

Participants at each rank will have a chance to win various benefits; for instance, Silver Rank holders can potentially win 25 additional points, Gold Rank members can aim for 50 points, and Platinum Rank members may receive 100 points.

Exclusive Anniversary Campaigns

In addition to the launch of 'V Rank,' CCCMKHD is also hosting the 'Buibuibu Tsumatte 1st Anniversary Campaign.' This initiative celebrates the first anniversary of V Points by offering users the opportunity to earn additional V Points and enter lucky draws. Daily draws will allow participants to win various prizes, making it an enticing opportunity to maximize their benefits. The campaign will run concurrently with 'V Rank' from April 22, aiming to foster excitement and engagement among customers.

Engage with V Points

As V Points strives to maintain its position as the most user-friendly and accessible point system, CCCMK Holdings and Mitsui Sumitomo Card are committed to delivering an enriching experience for their customers. With a plethora of services that intertwine rewards and payments, V Points is eager to continue expanding its community of users.

By unleashing innovative systems such as 'V Rank' and celebratory campaigns, the brands are not just creating a reward system, they're fostering a culture of opportunity and excitement around everyday spending.