#Japan #Tokyo #Genie Inc. #New Executives #Marketing Tech

Genie Inc. Welcomes New Executive Team

Tokyo-based Genie Inc. has announced the appointment of three new executive officers aimed at strengthening its management structure and propelling the company’s growth. This strategic move comes at a crucial time as the public relations and marketing sectors are undergoing significant transformations driven by digital and media democratization.

Meet the New Executives

Mineyuki Yata

Mineyuki Yata has a robust background in technology and public relations. After working at notable companies such as Softbank and establishing his own venture in 2006, Social Wire Inc., he has been appointed as a new executive officer of Genie. Under Yata’s leadership, Social Wire was publicly listed on the Tokyo Growth Market in 2015, and in 2025, he will transition to his new role at Genie.

Comment from Mineyuki Yata:
“I am thrilled to take on the role of executive officer during this time of rapid media diversification and democratization. The PR industry is experiencing a transformative era, and I believe the digital realm of PR harbors vast potential. Our goal at Genie is to merge high technology with PR, advancing toward becoming a tech-focused digital PR provider.”

Yuichiro Nakamura

With a strong academic background in Canada and extensive experience in internet advertising, Yuichiro Nakamura brings a wealth of knowledge to his new role. After working at various creative agencies and global firms, Nakamura joined Genie in 2022, where he quickly made an impact by leading alliances that expanded the capabilities of the DMS division. He will be stepping into the role of executive officer in April 2025.

Comment from Yuichiro Nakamura:
“As marketing professionals face increasing workloads without improvements in productivity, Genie seeks to leverage cutting-edge technology and AI to create a world where everyone can succeed in marketing. Our journey continues, and our passion will fuel our pursuit of client solutions.”

Yutaka Tachibana

Yutaka Tachibana transitioned from semiconductor manufacturing to the marketing industry, recognizing the need for effective communication in technology. After joining Genie in February 2024, he excelled in managing supply-side media recruitment. Tachibana is set to take on the role of executive officer in April 2025.

Comment from Yutaka Tachibana:
“The advertising landscape is rapidly evolving, with an increasing demand for high-level, diverse solutions. I am dedicated to creating and providing the highest value advertising environments for both media companies and advertisers, while utilizing Genie’s technological strengths.”

As Genie Inc. moves forward with this new leadership team, the focus remains on its dual purpose: to create a world where everyone can succeed in marketing and to establish itself as a global technology leader contributing to Japan and Asia. With dedication and innovation at the forefront, Genie is committed to further solving its clients' challenges and securing its place in an ever-changing market landscape.

Company Overview

Genie Inc. was founded in April 2010, with headquarters located in Shinjuku, Tokyo. The company aims to enhance revenue growth and productivity through cutting-edge marketing technology solutions. Genie currently operates with 617 employees and has international presences in the United States, India, Singapore, Vietnam, Indonesia, and the UAE.

For more information, visit Genie Inc.'s Website.