#United States #New York #K-pop #Culinary Delights #Korea Tourism

Experience Korea: A Dream Destination

As we step into a new era of travel and exploration, the Korea Tourism Organization (KTO) is thrilled to announce the launch of its innovative campaign, 'Korea Now: All You Imagine.' From May 21 to October 31, this campaign showcases the diverse cultural experiences Korea has to offer, inspiring travelers to envision their unique journey in this remarkable country.

Campaign Overview

KTO aims to present Korea as a destination bursting with potential, tailored to the desires and tastes of every traveler. With a focus on digital technology and personalized engagement, the campaign harnesses AI-driven advertising to deliver tailored travel content specifically for audiences in the United States and Canada. This personalized approach allows travelers to connect with the experiences that resonate most with them, transforming Korea into whatever they imagine it to be.

Four Captivating Themes

This year’s campaign is structured around four distinct themes that capture different facets of Korea's rich tapestry:

1. K-Pop Heaven Korea: A paradise for music lovers, this theme allows travelers to immerse themselves in Korea's world-renowned music culture. Visitors can explore iconic venues, participate in live concerts, and indulge in interactive fan experiences that bring them closer to the heart of the K-Pop phenomenon.

2. Taste The Real Korea: Food enthusiasts will rejoice as this theme celebrates Korea's culinary diversity. From bustling street food markets to exquisite Michelin-starred restaurants, travelers can enjoy signature dishes such as Korean BBQ, spicy tteokbokki, and serene temple cuisine. Each meal offers not just a taste but a genuine adventure.

3. Magnificent Korea: This theme invites exploration into Korea's historical and cultural wealth. Whether wandering through ancient palaces or traditional villages, visitors can marvel at Korea's landscapes and heritage, leaving them with unforgettable memories.

4. Beyond Luxury Korea: For those seeking opulence, this theme highlights the luxurious side of Korea. Travelers can enjoy exquisite spa treatments, stay in five-star hotels, and shop at designer boutiques, experiencing first-hand why Korea is celebrated for its status in beauty and wellness.

Exciting Sweepstakes

As part of this campaign, KTO is also launching a Trip Planner Sweepstakes. By participating in a simple survey that uncovers their personalized travel style, entrants stand a chance to win two round-trip tickets to Korea! This contest is designed to turn those travel dreams into reality, making visits to Korea not just a possibility but a thrilling adventure.

Encouragement for Travelers

Heejin Cho, Executive Director of KTO New York Office, says, “Inspired by Korea's limitless potential and diverse appeal, our campaign encourages travelers to imagine and create their own unique journey.” With diverse themes and an exciting sweepstakes, there has never been a better reason to explore Korea.

New Engagement Strategies

In addition to digital advertising strategies, KTO aims to collaborate with prominent K-brands to enhance audience engagement and broaden reach. Travelers can expect timely information about travel opportunities in Korea, particularly focusing on the K-culture scene, thus encouraging visits in 2025.

Join the Journey

To discover more about the campaign and enter the sweepstakes, visit the official website: https://koreanow.us/. The wonders of Korea await your exploration, offering an array of experiences that truly scream adventure, culture, and beauty. Embrace the journey and let Korea be your next destination!

KTO stands as a beacon for promoting Korea, recognized for its incredible history, vibrant culture, and delicious food. There's something for everyone, making Korea a year-round destination worth exploring.

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