As the deadline for various national transitional periods related to the Markets in Crypto-Assets Regulation (MiCAR) approaches on July 1, 2026, Bybit EU has initiated its campaign titled "Move Your Funds, Get Rewarded." This limited-time incentive program is designed to welcome new users to the MiCAR-licensed platform operating in Austria, offering an attractive annual cashback rate of 3% on crypto deposits, expedited VIP upgrades, exclusive benefits with the Bybit card, and more.
The implementation of MiCAR represents a significant regulatory milestone in the history of the European crypto-assets industry, establishing a unified framework for crypto services across the entirety of the European Economic Area (EEA). After the transitional periods end, unauthorized Crypto Asset Service Providers (CASPs) are expected to gradually cease operations in line with the directives from the European Securities and Markets Authority (ESMA), thereby accelerating the market's shift towards regulated and locally-compliant platforms.
The cryptocurrency market in Europe is entering a fresh phase increasingly characterized by transparency, operational resilience, and clearly defined regulatory guidelines. As the sector evolves, users are seeking platforms that are tailored to function within the developing European landscape and reward those who choose to engage with them.
Bybit EU GmbH operates under a license granted by the Austrian Financial Market Authority (FMA) based on MiCAR and is headquartered in Vienna, offering services to users throughout the EEA, except in Malta.
About the Campaign
The "Move Your Funds, Get Rewarded" campaign runs from June 19, 2026, to July 31, 2026, and is exclusively available for new users who have never had an account with Bybit EU and reside in the EEA (excluding Malta). Eligible participants can access three distinct benefit programs:
1.
Welcome Package for New Users: New users can access a regional welcome gift for depositing a minimum of €20, as well as a welcome card package that offers bonuses up to €120 and 100% cashback on eligible subscriptions (such as Netflix, Spotify, ChatGPT) in the first month, capped at €50.
2.
Fast Track to VIP Benefits: Users who deposit a cumulative amount of $100 in cryptocurrencies during the campaign period can qualify for VIP fee benefits without having to meet standard asset or trading volume thresholds set by Bybit EU. The VIP levels scale according to the size of the deposit, ranging from a 30-day trial card for VIP level 1 (starting from $100) to a 90-day trial card for VIP Supreme (starting from $1,000,000).
3.
3% Cashback on Crypto Deposits: Users who deposit a minimum of $50,000 in cumulative crypto deposits are eligible for a 3% annual cashback rate, paid monthly for 12 months in USDC. The cashback rate is locked at the end of the registration period (July 31, 2026), and monthly payouts are subject to a minimum trading volume. The maximum cashback limit is $1,000,000 in deposits, with potential total payouts of up to $30,000 USDC over the course of the 12 months.
"Europe is laying the groundwork for a more advanced and sustainable digital asset ecosystem," said Mazurka Zeng, CEO of Bybit EU. "As we progress towards regulatory compliance under MiCAR, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was founded to support this future—and this campaign reflects our commitment to making this transition enriching for users who choose to move their funds to a licensed platform."
The approaching MiCAR transition deadline on July 1 signifies a pivotal point for the European cryptocurrency market, underscoring the importance of operating on a platform with a well-established regulatory license, local operations, and a long-term commitment to the European user base.
As part of its broader European strategy, Bybit EU continues to expand its regional presence through compliance-focused operations, local partnerships, educational initiatives, and long-term engagement within the ecosystems throughout the EEA. The company also aims to contribute to a greater understanding of MiCAR regulations within the industry and the implications of Europe moving towards a more harmonized regulatory environment for digital assets.
Comprehensive details about the campaign, eligibility criteria, and contractual terms are available at
Bybit EU's campaign page as part of their effort to educate and engage with their user base in this evolving landscape.