#Mexico #Segway #Mobility #Whoosh #Mexico City, Monterrey

Free Rides Across Mexico for the 2026 World Cup

As the world gears up for the 2026 FIFA World Cup, Segway Commercial and the mobility operator Whoosh have joined forces to launch an innovative campaign aimed at enhancing urban mobility throughout Mexico. The initiative, which offers free rides, aims to facilitate transportation for football fans, residents, and visitors during the event.

Campaign Overview

The campaign kicked off in Mexico City on June 10 and expanded to Monterrey shortly thereafter, running until July 5. During this time, both Segway and Whoosh will fund thousands of free rides, providing users access to electric scooters via the respective apps by entering the promotional code RIDEWITHSEGWAY. Each free ride allows users to unlock a scooter and enjoy up to 20 minutes of usage, depending on availability each day throughout the campaign.

This initiative underscores the growing role of shared micromobility in addressing urban transportation needs, particularly during large international events. By catering to the last-mile connectivity required at such events, shared mobility solutions become integrated into the overall transportation planning, creating smoother experiences for attendees.

Considering the high demand for parking spaces and escalating costs during the World Cup, this campaign presents a convenient zero-cost transportation option for football enthusiasts. It highlights that micromobility has transitioned from being merely an alternative transportation option to becoming an essential pillar of movement during these events.

Vision for Urban Mobility

Sébastien Declety, the National Director of Whoosh Mexico, mentioned, "We believe that shared micromobility plays a pivotal role in creating more connected, efficient, and sustainable cities. By combining reliable technology with operational expertise, our partnership with Segway aims to provide practical short-distance travel solutions, especially during major events like the World Cup. Through initiatives like free rides, we want to enhance the urban mobility experience and complement existing transport options in the city."

Complementing this, Zack Yan, Deputy General Manager of Segway-Ninebot’s Commercial Mobility Division, stated, "The World Cup provides a unique opportunity to showcase how shared micromobility can help cities adapt to changing transportation needs during significant events. Our collaboration with Whoosh reflects our joint commitment to delivering accessible, efficient, and sustainable transportation solutions that enhance urban mobility every day."

As the tournament progresses into its most thrilling phases, both Segway and Whoosh remain dedicated to easing mobility for supporters and local citizens in the host cities, whether they are heading to the finals or simply navigating their daily commutes. Beyond the conclusion of the final match, this collaboration will serve as a sustainable model for establishing viable and accessible transportation solutions in cities during peak demand times.

With their innovative free rides initiative, Segway and Whoosh are set to transform urban transportation, heralding a more sustainable and connected future for Mexican cities.

Conclusion

As we embrace this significant event, it's essential to highlight not just the excitement of the matches but also the innovative solutions that can shape how we experience urban environments. The free ride campaign by Segway and Whoosh exemplifies how private companies can effectively partner to address local mobility challenges, especially during high-demand occasions like the World Cup. This gives us a glimpse of the substantial potential that lies in shared mobility, not only for its convenience but also for its role in contributing to sustainable urban development.