#Japan #Chiyoda #Sasuke Financial Lab #Konohoken #Insurance of the Year

An Exciting Announcement from Sasuke Financial Lab

Sasuke Financial Lab Co., Ltd., known for its comprehensive insurance comparison and quote website Konohoken, has officially announced the winners of the Insurance of the Year 2025. This annual recognition highlights the insurance products that have garnered the most consumer preference based on contract and application numbers from 2024.

About the Insurance of the Year

The Insurance of the Year event evaluates all insurance products listed on Konohoken! and ranks the top three in various categories such as life insurance, medical insurance, and cancer insurance. This year, the award categories expanded to fourteen, adding a new section dedicated to travel insurance.

A Message from the CEO

Matsui Kiyotaka, CEO of Sasuke Financial Lab, expressed gratitude to all users of Konohoken!. He emphasized the importance of understanding current trends in insurance. For instance, the recent modifications to the NISA system have encouraged the increase of asset-formation products within life insurance. Additionally, the demand for car and travel insurance has surged due to the post-pandemic environment and advancements in driving technology.

Customers are now more inclined to make applications online while also seeking in-person consultations for comprehensive discussions about life planning, inheritance, and asset development. It’s apparent that affordable insurance options remain a priority for online applicants, while face-to-face clients often have broader inquiries encompassing various aspects of their insurance needs.

Moving forward, Konohoken intends to support its customers in selecting the appropriate insurance through both digital platforms and personal interactions.

Award-Winning Products

The following are the products celebrated as the best in their respective categories:

Medical Insurance

1. Hanasaku Life - Hanasaku Medical
2. Zurich Life - Premium Whole Life Medical Insurance Z
3. Medicare Life - New Medifit A (Ace)

Cancer Insurance

1. Hanasaku Life - Hanasaku Cancer Insurance
2. SOMPO Himawari Life - Courage Guard Cancer Treatment Benefit Insurance
3. Nanairo Life - Nanairo Cancer Treatment Insurance Kyoku

Women’s Medical Insurance

1. Orix Life - Medical Insurance CURE Lady Next
2. Zurich Life - Premium Whole Life Medical Insurance Z Lady
3. Hanasaku Life - Hanasaku Medical (Women’s Plan)

Insurance for People with Pre-Existing Conditions

• - Death Insurance

1. Orix Life - Whole Life Insurance RISE Support Plus
2. Hanasaku Life - Simplified Notification Hanasaku Term Insurance
3. Orix Life - Term Insurance FINE Support Plus

• - Medical Insurance

1. Zurich Life - Premium Whole Life Medical Insurance Z Wide
2. Hanasaku Life - Simplified Notification Hanasaku Medical
3. Medicare Life - New Medifit Re (Relief)

• - Cancer Insurance

1. Taiyo Life - Notification Relaxed Type Cancer Diagnosis Insurance
2. Hanasaku Life - Simplified Notification Hanasaku Lump Sum
3. Taiyo Life - Notification Relaxed Type Cancer Treatment Insurance

Disability Insurance

1. SBI Life - Working Person's Support
2. Lifenet Life - Insurance for Working People 3
3. Zurich Life - Class Plus Z

Term Insurance

1. Hanasaku Life - Hanasaku Term Insurance
2. SBI Life - Click Term! Neo
3. Lifenet Life - Insurance for Families

Whole Life Insurance

1. Orix Life - Whole Life Insurance RISE
2. Rakuten Life - Rakuten Super Whole Life Insurance
3. Aflac - Tsumitasu

Income Protection Insurance

1. FWD Life - FWD Income Protection
2. Hanasaku Life - Hanasaku Income Protection
3. Orix Life - Keep Insurance for Supporting the Family

Nursing and Dementia Insurance

1. Asahi Life - Dementia Insurance for the 100-Year Life Era
2. Taiyo Life - Sunflower Dementia Prevention Insurance
3. Neo First Life - Dementia Insurance to Smile To

Automobile Insurance

1. Saison Automotive Fire Insurance - Adult Automobile Insurance
2. Rakuten Insurance - Drive Assist (Personal Auto Insurance)
3. Zurich Insurance - Online Exclusive Auto Insurance

Pet Insurance

1. Little Family Short-Term Insurance - Wan Days/Nyan Days
2. SBI Pet Short-Term Insurance - SBI Pet Short-Term Insurance
3. FPC - Pet Insurance Max

Travel Insurance

1. Sony Assurance - Sony Travel Insurance
2. SBI Insurance - SBI Travel Insurance (Risk-Adjusted Type)
3. Sompo Japan Insurance - New Travel Insurance Off!

Conclusion

The survey carried out from January 1, 2024, to December 31, 2024, assessed insurance products featured on Konohoken!, culminating in this recognition of excellence across multiple categories. Sasuke Financial Lab aims to foster a straightforward insurance selection process that both simplifies complex concepts and encourages informed decision-making among consumers. You can explore the full range of recognition and award recipients on the Konohoken website.

About Sasuke Financial Lab

Founded in March 2016, Sasuke Financial Lab is dedicated to making insurance accessible and easy. Their flagship service, Konohoken, allows users to complete the entire insurance selection process online, ensuring they find the right coverage based on their individual needs. The company's mission revolves around demystifying insurance, thereby allowing users to join or review their policies effortlessly.