Experience Authentic Asian Cuisine with FamilyMart's New Delicious Offerings

A Taste of Asia: FamilyMart Launches Diverse Asian Delicacies

FamilyMart, headquartered in Minato, Tokyo, is set to delight food lovers with its new "Asian Cuisine" fair launching on June 17, 2025. This event is part of the company's ongoing commitment to enhancing customer experience through various initiatives under their motto, "More Delicious" and "Your Happiness."

The fair will feature a total of 13 different Asian dishes from countries including Taiwan, Korea, Thailand, China, Vietnam, and India, all available at approximately 16,300 FamilyMart outlets nationwide. This year's lineup adds six new dishes to the already popular offerings from last year, making it more exciting than ever for Asian culinary enthusiasts.

Expanding the Flavor Palette: A Fusion of Cultures

As summer approaches and the demand for spicy and ethnic foods rises, FamilyMart capitalizes on this trend by bringing a variety of tasty dishes right into the hands of its customers. Last June, the store introduced seven Asian gourmet items, which were met with heartwarming popularity. The latest additions promise to elevate this culinary journey even further.

Among the new items is the Lu Rou Rice Onigiri (194 yen, tax included 209 yen), inspired by Taiwanese cuisine. This rice ball features tender pork marinated in a sweet and savory sauce, enhanced by a delightful hint of five-spice powder. Another highlight is the Chilled Biang Biang Noodles (510 yen, tax included 550 yen), a favorite from the frozen food section, providing a satisfying icy treat that complements the spicy offerings.

FamilyMart is also enhancing its comfort food selection with two new retort curry varieties under the "Famimal" label, launched in March 2025. Each dish is crafted with a focus on spices and authentic taste. The Green Curry (332 yen, tax included 358 yen) showcases a blend of fresh herbs and coconut milk, resulting in a balanced sweetness and spiciness. On the other hand, the Pepper Chicken Curry (332 yen, tax included 358 yen) is characterized by its robust pepper flavor and hearty chicken chunks, delivering a satisfying meal experience.

Meet the Stars: The Diverse Dish Lineup

1. Lu Rou Rice Onigiri
Price: 194 yen (tax incl. 209 yen)
Description: A rice ball inspired by Taiwanese Lu Rou Fan, featuring tender pulled pork in savory-sweet sauce and five-spice seasoning.

2. Two Types of Kimbap
Price: 510 yen (tax incl. 550 yen)
Description: Includes tuna and vegetable kimbap as well as bulgogi kimbap, with fragrant sesame oil and seasoned vegetables.

3. Basil and Fish Sauce Gapai Rice
Price: 598 yen (tax incl. 645 yen)
Description: Stir-fried pork with basil, fish sauce, and chilies, offering a taste of Thailand's street food.

4. Chicken Pho
Price: 510 yen (tax incl. 550 yen)
Description: A warm Vietnamese noodle dish featuring flat rice noodles and chicken broth.

5. Deliciously Spicy Yangnyeom Chicken
Price: 397 yen (tax incl. 428 yen)
Description: Fried chicken coated in a sweet and spicy sauce, imbued with a subtle cinnamon aroma.

6. Tom Yum Salad Pho with Steamed Chicken
Price: 406 yen (tax incl. 438 yen)
Description: A refreshing salad-style pho with ginger, vegetables, and a robust tom yum dressing.

7. Grilled Chicken Banh Mi
Price: 369 yen (tax incl. 398 yen)
Description: A classic Vietnamese sandwich with grilled chicken, pickled vegetables, and fresh herbs.

8. Green Curry
Price: 332 yen (tax incl. 358 yen)
Description: Authentic Thai green curry with coconut milk and a spicy punch from fresh herbs.

9. Pepper Chicken Curry
Price: 332 yen (tax incl. 358 yen)
Description: A bold curry with a peppery kick and delightfully tender chicken pieces.

Savoring the Summer Vibe

As summer draws near, it's the perfect time to enjoy FamilyMart's selection of Asian gourmet dishes, allowing you to experience a mini-vacation through your taste buds. Dive into these culturally diverse offerings and discover why exploring Asian cuisine is now more accessible than ever!

FamilyMart upholds its philosophy of being a convenient partner for customers, aiming to create connections that go beyond purchasing and resonate with home-like warmth. Do not miss out on this unique opportunity to indulge in a mouthwatering culinary expedition!