Ninja & Picard Unite
2026-09-03 02:10:06

Ninja and Picard's Collaboration to Enhance Frozen Food Experience in Japan

Ninja and Picard: A Culinary Collaboration



Ninja, the world's leading brand of air fryers, has announced an exciting collaboration with Picard, the French frozen food specialty store, which began on September 6, 2026. This partnership aims to bring an upgraded frozen food experience to consumers, melding Ninja's innovative cooking technology with Picard's expertly curated frozen offerings.

What To Expect from This Collaboration


The collaboration kicks off in alignment with “Picard Croissant Day” on September 6, introducing a range of promotional activities, including in-store live cooking demonstrations and social media giveaways. Ninja Crispi, renowned for its air frying technology, will showcase how to prepare various Picard frozen items, such as mini croissants and potato galettes, thereby ensuring fresh and delectable meals are easily achievable through at-home cooking.

Unique Cooking Technology


The Ninja Crispi boasts a distinct air frying technology that combines a powerful hot air fan, a high-heat heater, and a heat-conductive plate, allowing users to effortlessly cook tasty dishes with the touch of a button. Meanwhile, Picard, famous for its wide range of gourmet frozen products, offers everything from croissants and pizzas to appetizers and desserts, creating an ideal pairing with Ninja's easy cooking solutions.

Collaboration Activities:


1. In-store Tastings: Ninja will collaborate with electronics retailers to hold cooking demonstrations using Ninja Crispi at tasting events, showcasing the deliciousness of Picard’s mini croissants and potato galettes.
- Duration: Early September to December 2026. More details will be published on the official Ninja website.

2. Cooking Demonstrations at Picard Stores: Specific Picard locations, such as Picard Daikanyama, will host live cooking sessions featuring Ninja Crispi, bringing the collaboration directly to consumers.
- Duration: September to December 2026, further information will be available on the Picard official website.

3. Ninja Kitchen Recipe Page: The official Ninja Kitchen recipe site will have a dedicated page, featuring quick and easy recipes to prepare Picard products using Ninja Crispi. Home cooks can explore how to get the best taste from a variety of Picard items with clear instructions on cooking modes and timings.
- Explore the Ninja Kitchen Recipe Page!

4. Exclusive Content on Ninja’s Website: Users can find expert content on Ninja’s website, showcasing how Ninja Crispi enhances the flavors of Picard frozen foods, making meal preparation as seamless as possible.
- Check out the Content!

5. Promotions on Picard’s Online Store: During the collaboration, the Picard online store will feature a special page highlighting cooking methods and showcasing final dishes made with Ninja Crispi, making it easy for home cooks to enjoy freshly baked delights.
- Visit Picard's Online Shop!

6. Instagram Giveaway: To celebrate the launch on Picard Croissant Day, a social media giveaway campaign will run. Participants are encouraged to follow both Ninja and Picard’s Instagram accounts and comment with a croissant emoji for a chance to win a Ninja Crispi along with a 5,000 yen digital gift card to Picard’s stores.
- Giveaway Period: September 6 - September 19, 2026.

Features of Ninja Crispi


1. Authentic Flavor: The advanced technology ensures that the true taste of ingredients is highlighted, delivering delicious results with less fat.

2. Three Cooking Modes: Users can choose between crisping, baking/roasting, and reheating with simple button presses, simplifying meal preparations.

3. Easy Maintenance: The entire design allows for simple cleaning and includes dishwasher-safe components, making it daily-use friendly.

4. Versatile Functionality: Ninja Crispi is designed for all stages of meal prep from preparation to cooking, serving, preservation, and reheating.

Specification Highlights


  • - Approximate Market Price: ¥19,800 (tax included)
  • - Product Size: 290mm height × 290mm width × 250mm depth
  • - Weight: About 4.4kg
  • - Glass Container Capacity: 3.8L
  • - Power Rating: 1,420W

In conclusion, the collaboration between Ninja and Picard not only provides an opportunity to enhance everyday dining experiences at home but also invites everyone to enjoy gourmet level cooking in a simplified manner. With interactive events, engaging digital content, and social campaigns, the partnership is not just about food, but about bringing joy and convenience into home cooking.


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Topics Consumer Products & Retail)

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