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Clarivoy and Treasure Data Join Forces for a New Automotive Marketing Solution

In an exciting development for the automotive industry, Clarivoy, a leader in multi-touch attribution and identity resolution, has partnered with Treasure Data, a prominent AI-driven customer data platform (CDP). This alliance is set to redefine how automotive dealerships harness customer data to boost revenue and enhance marketing strategies.

A Collaborative Approach

This innovative collaboration will be spotlighted at the NADA 2025 Show, where it aims to demonstrate how a blend of advanced analytics and cutting-edge CDP technology can create a more customer-centric dealership environment. Nathan Hollenbeck from Del Grande Dealer Group (DGDG) highlighted the transformative potential of this partnership, stating, "With this collaboration, we're unlocking opportunities the industry has yet to explore."

What Sets This Solution Apart?

The combined expertise of Clarivoy and Treasure Data creates a solution that stands out within the automotive sector. Clarivoy offers its advanced attribution models and identity resolution capabilities to facilitate data unification across various marketing channels. In contrast, Treasure Data is recognized for its ability to seamlessly aggregate both online and offline customer data, enhancing personalization across the customer journey.

DGDG at the Forefront

DGDG, one of the most innovative dealership groups in the U.S., has emerged as one of the first adopters of this ground-breaking solution. This initiative enables them to deliver highly personalized marketing strategies and remarkable customer experiences. Hollenbeck noted, "This partnership lets us unlock insights that many in the industry may not have imagined, enabling us to run exceptionally effective, data-driven campaigns that resonate with our customers."

How the Solution Functions

1. Data Consolidation: Clarivoy assimilates customer data from dealer websites, Customer Relationship Management (CRM) systems, and Dealer Management Systems (DMS), forming comprehensive customer profiles in the Treasure Data CDP.
2. Identity Resolution: Utilizing proprietary tools, Clarivoy is able to connect diverse customer touchpoints, transforming chaotic and incomplete data into actionable insights.
3. Activation and Measurement: The insights generated empower DGDG and other dealers to roll out personalized marketing campaigns driven by Clarivoy’s advanced attribution capabilities, assuring that every marketing dollar spent yields measurable returns.

By delivering a 360-degree view of the customer, this collaboration enables dealerships to engage shoppers at every phase of their buying journey and track their progression toward purchase effectively.

Proven Track Record

Treasure Data has a robust history of success in the automotive sector, boasting customers like Honda, Hyundai, Mitsubishi, Nissan, Stellantis, and Subaru. CEO Kaz Ohta stated, "We’ve significantly improved advertising efficiency for OEMs like Subaru, and we’re extending our proven technology to dealerships nationwide. The partnership with Clarivoy allows for leveraging data effectively to drive revenue enhancement."

Clarivoy’s Founder and CEO, Steve White, expressed similar sentiments, emphasizing the mission to empower dealerships in a competitive marketplace. He stated, "Through this alliance with Treasure Data, we’re providing a transformative resource that simplifies data management while enhancing marketing precision."

Advantages for Dealerships

This innovative solution presents several benefits for dealerships:

• - Streamlined Operations: Access unified and accurate data without needing to manage multiple systems with redundant information.
• - Enhanced Marketing Efficiency: This capability allows dealerships to target auto shoppers with unparalleled precision, hence increasing engagement and conversion rates.
• - Future-Proof Strategy: The tools provided are scalable and adaptable, ensuring dealerships can keep pace with an ever-changing market landscape.

Experience the Innovation at NADA 2025

Dealers and industry leaders are invited to experience this revolutionary solution firsthand at Booth #8045 during the NADA 2025 Show in New Orleans from January 24-26. Furthermore, attendees can listen to DGDG’s success story with Clarivoy and Treasure Data during a live session on January 24 at 2 p.m. CT. For those interested in scheduling a demo or reserving a spot, they can visit clarivoy.com/nada.

Conclusion

As Clarivoy and Treasure Data usher in this innovative collaboration, the automotive industry stands on the cusp of a marketing transformation that prioritizes customer data utilization, aiming for unparalleled marketing effectiveness and customer satisfaction. Don’t miss this opportunity to witness the future of dealership marketing.