Acecook Announces Price Revision for Non-Flour Products Starting May 2026

Acecook's Upcoming Price Revision for Non-Flour Products

Acecook Co., Ltd., headquartered in Suita, Osaka, has officially announced that it will increase the prices of its non-flour items, including harusame (glass noodles) and rice noodles, effective May 1, 2026. This decision comes as a response to the continued surge in costs associated with raw materials, energy, logistics, and labor.

In recent years, the food industry has faced unprecedented challenges, primarily due to escalating prices of essential ingredients and services necessary for production and distribution. Despite ongoing efforts to cut costs internally and maintain current pricing, Acecook has concluded that sustaining the quality that customers expect is becoming increasingly difficult under current conditions.

The revised prices will reflect an increase of approximately 8% to 10% on the suggested retail price (excluding tax). It's worth noting that open price products, which do not have a set retail price, will not follow this guideline directly. The company has made this tough decision to ensure that it can continue providing safe and high-quality products in line with its commitment to customer satisfaction.

Acecook has embraced the motto “Cook Happiness - Turning Delicious into Happiness,” emphasizing its dedication to delivering high-quality, safe, and reliable products. The company strongly believes that these adjustments are essential to uphold the standards that consumers expect.

As the food industry adapts to current economic conditions, Acecook's new pricing strategy represents both a response to rising operational costs and a determination to maintain product integrity. The company anticipates that consumers will understand the necessity of this change, urging them to continue supporting their favorite products.

The following are key details regarding the price revision:
1. Effective Date: Prices will change starting May 1, 2026, for shipments.
2. Adjustment Rate: An increase of about 8% to 10% on suggested retail prices (excluding tax).
3. Target Products: This price adjustment will apply to specific non-flour items like harusame and rice noodles.

Acecook remains committed to addressing the challenges posed by the modern marketplace while continuing to prioritize the satisfaction and safety of its customers. The company is dedicated to providing quality products and fostering loyalty among its consumers amidst changing economic landscapes.

In conclusion, as we gear up for the price changes in May, lurking uncertainties remain regarding the impact on consumer behavior. Nevertheless, Acecook's focus on quality and safety reassures customers that even amid financial adjustments, they can count on the delicious and satisfying products that have gained their trust. As Acecook prepares for this transition, the company looks forward to maintaining customer loyalty and support throughout this evolution.