ruinas Opens Store
2025-05-28 06:18:33

Sustainable Accessory Brand 'ruinas' Opens New Store in East Matsuyama

Sustainable Accessory Brand 'ruinas'



The innovative accessory brand 'ruinas' is taking a significant step towards sustainability with the grand opening of its newest store at Peony Walk Higashimatsuyama on May 30, 2025. Under the ownership of Endless Inc., based in Taito, Tokyo, ruinas aims to address pressing inventory and waste issues within the fashion industry, all while providing customers with high-quality products at unbeatable prices.

ruinas offers an extensive range of jewelry and fashion accessories, featuring discounts ranging from 30% to 80% off retail prices. This approach not only allows customers to enjoy fashionable pieces affordably but also emphasizes the brand's commitment to sustainability by making use of its legitimate stock and sample items without compromising quality. Customers can expect a variety of earrings, rings, and hair accessories, perfect for adding a touch of color and flair to their everyday outfits.

A Closer Look at ruinas


Founded in July 2001 and led by CEO Sho Ekifū, Endless Inc. is dedicated to designing, manufacturing, and selling a wide array of accessory parts and fashion items. With the ruinas brand, Endless Inc. seeks to expand the availability of off-price retail options, thereby alleviating common inventory challenges and waste concerns faced in the fashion sector.

The Exciting Opening of the New Store


The new ruinas store at Peony Walk Higashimatsuyama promises to stand out with a selection that defies typical off-price store offerings. Shoppers will find a diverse lineup that allows for maximum creativity in personal styling. Whether you prefer stacking rings or choosing stunning hair clips adorned with stones, the options are both plentiful and affordable, making accessorizing a breeze.

The store will open its doors to shoppers at:
  • - Location: 4-3-Azuma-cho, Higashimatsuyama-shi, Saitama, Japan 355-0048
  • - Phone Number: 080-4950-3260
  • - Hours: 10:00 AM - 9:00 PM

As with any retail establishment, please note that hours and operational details may be subject to change based on circumstances. It's advisable for shoppers to check ahead for any updates regarding store hours or events.

More Beyond Higashimatsuyama


Beyond its new location, ruinas has also established other pop-up stores and permanent outlets across Japan. These include the EQUiA Kita-Senju store in Tokyo and several other locations offering the same commitment to quality and affordability. This expansive reach ensures that more customers can experience the unique offerings of the ruinas brand.

ruinas continues to expand its footprint in the sustainable fashion accessories market, presenting an accessible and fashionable alternative for all those seeking stylish yet eco-friendly products.

For more details regarding products and other store locations, visit ruinas' official website or contact Endless Inc. directly at 0120-468-290 during business hours.

Join us in celebrating the brand's commitment to sustainability and style as we look forward to the opening of the new ruinas store in East Matsuyama!


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Topics Consumer Products & Retail)

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