#USA #Global Marketing #MotionPoint #Coconut Creek #AI Transcreation

MotionPoint Unveils Groundbreaking AI-Powered Transcreation Technology

MotionPoint, a frontrunner in website localization, has taken a significant step forward by introducing its new AI-powered transcreation technology aimed at assisting global marketing teams.

A Game Changer for Marketing Professionals

In a world where engaging diverse audiences is essential, the need for culturally relevant marketing content has never been greater. Evan Kramer, CEO of MotionPoint, emphasized the importance of authenticity in outreach, stating, "MotionPoint has always focused on giving marketers the tools to reach audiences authentically." With this launch, marketers can create assets that not only communicate in the local language but also reflect the cultural nuances of their target markets. This capability represents a vital extension of MotionPoint's existing website localization services, all adapted to meet the demands of modern marketing strategies.

Bridging the Localization Gap

The Transcreation for Marketing solution addresses the gap that often exists between localized websites and accompanying marketing collateral. While a localized website can entice visitors, content such as ads, emails, and social media posts must also maintain a consistent quality and messaging. Often, brands may find their localized website beautifully executed while their marketing follow-ups fall short, lacking in translation quality or appearing too generic.

In today’s competitive digital marketplace, high-quality translation alone may not suffice. The tool enables brands to deliver a seamless experience across all marketing materials by ensuring that every interaction resonates with the intended audience, maintaining message consistency across touchpoints. This makes it increasingly vital for brands investing in multicultural marketing to not only translate but also transcreate their messages effectively.

Tailored For Marketing Needs

Designed specifically for marketing applications, the platform optimizes the adaptation process of content based on the language, culture, and market specifics. Key features include:

• - User-Friendly Workflow: A simple method for uploading text, documents, and PDFs for easy transcreation.
• - AI-Centric Cultural Adaptation: Automated adjustments ensure that the content is culturally relevant and appropriate.
• - Custom Glossaries and Brand Voice: Brands can enforce consistency and protect critical product names and terminology.
• - Native Speaker Review Options: Offers optional checks by local experts to ensure accuracy and cultural resonance.

Why This Matters in Marketing

The introduction of the Transcreation for Marketing tool not only fosters a deep cultural fluency within marketing departments but also safeguards brand identity. This unified approach allows organizations to connect genuine with audiences globally while preserving brand equity across markets. Furthermore, the tool complements the existing Adaptive Translation technology offered by MotionPoint, allowing comprehensive management of both website localization and marketing asset adaptation under a unified platform.

A Visionary Platform for Marketers

The rollout of this technology aligns with the broader objectives of MarketFully, the parent organization of MotionPoint. MarketFully envisions the creation of the pioneering InContent Marketing platform, which integrates AI-driven website translation, transcreation, and content creation targeting marketing teams. This unified platform encompasses multilingual, multicultural marketing efforts through its comprehensive approach — aptly named InContent Marketing. According to Kajetan Malinowski, Vice President of Product Management at MarketFully, the platform aims to empower marketers to adapt content without requiring fluency in the target language or lengthy localization processes.

Availability and Impact

Marketers worldwide can now leverage the capabilities offered by the Transcreation for Marketing Platform. By visiting MotionPoint’s website, users can explore the full potential of the tool and understand how it can facilitate the adaptation of marketing assets amidst cultural complexities.

Conclusion

In conclusion, MotionPoint’s AI-powered transcreation solution marks a new chapter for brands striving for authentic engagement in diverse markets. By combining technology with cultural insights, it ensures that marketers can craft messages that are not just translated but culturally adapted, thus resonating with audiences effectively.

About MotionPoint: Headquartered in Coconut Creek, Florida, MotionPoint provides leading multilingual and multicultural marketing solutions through its state-of-the-art Adaptive Translation and Transcreation technologies. To obtain further information, visit motionpoint.com.