Exclusive Green Tea Campaign at Seven-Eleven
Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is launching an exciting recycling campaign that allows customers to enjoy a unique eco-friendly experience. From June 1 to June 30, 2026, select Seven-Eleven stores in Mie Prefecture will participate in this initiative that promotes recycling while offering a delightful gift.
The campaign invites customers to engage in recycling by finding the special keyword posted in-store or on the PET bottle recycling machine. Those who locate the keyword and fill it in on the provided flyer can present it at the counter to receive a complimentary bottle of "Hajime Green Tea." This green tea is made entirely from recycled PET bottles collected from Seven & I Group stores, providing consumers with the opportunity to taste sustainability.
Campaign Highlights:
- - Duration: June 1 (Mon) to June 30 (Tue), 2026
- - Offer: Get one bottle of "Hajime Green Tea" (limited to the first 100 customers at each participating store, while supplies last)
- - Participating Stores: A selected number of 59 locations in Mie Prefecture.
How to Participate
The method of participation varies based on whether the store has a PET bottle recycling machine:
For Stores with a Recycling Machine:
1. Customers are required to clean their bottles, removing labels and caps, and can drop them into the recycling machine at the store entrance.
2. As the bottle is placed in the machine, a sticker displaying the special keyword will appear.
3. Check the keyword on the flyer and present it at the register to claim your free green tea.
For Stores without a Recycling Machine:
1. Customers should search the store for posters displaying the special keyword.
2. Mark the keyword on the provided flyer.
3. Hand the flyer to the register staff to receive your gift.
Additional Offer: Nanaco Points Campaign
During this campaign, customers using the recycling machines will enjoy increased rewards. Typically, customers earn 1 Nanaco point for every 5 bottles recycled. However, during the promotion, customers will earn 1 point for recycling just a single bottle, making it easier to accumulate rewards.
Seven-Eleven's Commitment to Recycling
Seven-Eleven has been proactive in environmental sustainability by establishing PET bottle collection machines since 2017. As of the end of May 2026, 4,677 machines are operational, contributing significantly to recycling efforts. The company uses profits from plastic bag sales to help fund the installation of additional collection machines, thus enhancing their recycling programs.
To learn more about the list of stores equipped with PET bottle collection machines, visit
Seven-Eleven's website.
Machine Specifications
The recycling machines feature impressive specifications, including:
- - Manufacturers: Terako Seiko Co., Ltd. and Tomura Japan Co., Ltd.
- - Dimensions: 650mm (W) x 500mm (D) x 1,330mm (H)
- - Capacity: 280 bottles (equivalent to 500ml bottles)
- - Allows for the inclusion of up to 2-liter bottles and rewards customers with Nanaco points for every 5 bottles recycled.
Join us at Seven-Eleven in Mie Prefecture for a chance to support sustainable practices while enjoying delicious green tea!