Introducing the Feather Roo: Light and Soft Tote Bags from ROOTOTE

Unveiling the Feather Roo Collection

ROOTOTE, a specialized tote bag brand recognized for its innovative designs, is set to launch its new Feather Roo collection. Scheduled for release in late September 2025, this highly anticipated lineup features bags that integrate feathers and down for unparalleled lightness and softness.

Since its inception in 2001, ROOTOTE has remained committed to creating functional and delightful designs that resonate with customers. This new collection signifies their continual evolution, offering bags tailored to fit the modern lifestyle.

Three Unique Models

The Feather Roo collection introduces three distinctive styles, each crafted to cater to different needs:

1. Feather Roo Deli
- Size: 38W x 23H x 13D cm
- Price: 6,600 yen (tax included)
This versatile tote can be used as either a secondary or main bag. It comfortably fits long wallets and features soft handles for easy carrying, complete with a two-way design incorporating a shoulder strap.

2. Feather Roo Medium
- Size: 45W x 30H x 15D cm
- Price: 7,920 yen (tax included)
Designed for those who require A4-size storage with ease, this bag boasts comfortable shoulder straps and includes parts for attaching a shoulder strap, although the strap is sold separately.

3. Feather Roo Baby Roo
- Size: 22W x 13.5H x 11.5D cm
- Price: 4,950 yen (tax included)
Perfect for minimalists, this tiny tote is designed to carry essential items like smartphones and earbuds. It also includes a 루ーポ켓—the brand’s signature pocket—perfect for small things like lip balm. A two-way strap allows for multiple carrying options.

Vibrant Designs and Colors

The Feather Roo line comes in a variety of colors and patterns. From the playful Color Pop designs featuring lavender, lemon, and baby pink, to the more sophisticated Moderate and Modern styles available in black, bronze, and greige, each bag offers an array of choices to suit various personal styles.

Availability and Retail Locations

The Feather Roo collection will be available across various ROOTOTE retail stores and at the official ROOTOTE GALLERY shops. Interested buyers can find the collection from the end of September 2025. To explore product details and specific store listings, visit the ROOTOTE website: ROOTOTE.

About ROOTOTE

Since 2001, ROOTOTE has dedicated itself to delivering a fun outing experience through its meticulously designed bags. Its recognizable R-mark tag and the innovative 루ーポ켓—inspired by the pouch of a kangaroo—highlight the brand's commitment to functionality and style. ROOTOTE believes in honoring individuality and diversity through its extensive range of designs, catering to the varied tastes of its customers.

With its vision to expand awe and make a positive impact through tote bags, ROOTOTE actively engages in collaborations across art, ecology, and culture to innovate continuously and aim for the title of the world’s leading tote bag brand. You can follow ROOTOTE on its social media platforms for updates and to explore their latest creations:

For additional information about ROOTOTE and its collections, please visit their official website: ROOTOTE.