Winter Fashion Unveiled: Sunshine City alpa's Exciting 2025 Collection with Tina Tamashiro

Introducing the 2025 Winter Collection at Sunshine City alpa

Sunshine City alpa, located in Ikebukuro, Tokyo, is thrilled to unveil its much-anticipated 2025 Winter Collection titled 'Winter Invitation from SUNSHINE CITY alpa'. From November 1 to December 25, fashion enthusiasts will be welcomed to experience over 20 brand-new stores, showcasing an array of trendy styles that allow for self-expression and individuality.

A Fresh Fashion Destination

This season, alpa is set to transform with a rejuvenated look, encouraging visitors to explore the latest fashion trends that resonate with their personal style. The main theme, 'Winter Invitation from SUNSHINE CITY alpa,' reflects alpa's commitment to offering a unique shopping experience tailored especially for women in their 20s and 30s.
To enhance this theme, the renowned model and actress Tina Tamashiro has been chosen as the image model for the winter collection.

Tina Tamashiro: The Face of Trendsetting Fashion

Tina Tamashiro is not only a beloved figure in the entertainment industry but also a recognized fashion icon, much admired by the younger generation. Her dynamic expression and trendsetting aura perfectly mirror alpa’s vision. Through a series of captivating visual promotional materials—three key visuals and a promotional video—Tina embodies the spirit of this collection.
In addition, her presence illuminates the alpa experience, inviting both loyal customers and newcomers alike to explore the vibrant styles on offer this winter.

An Invitation to Discover

The promotional campaign will include engaging content available on a specially designed website, starting from November 1. This site will showcase various staffing favorites, recommended winter items, and a making-of video that gives a behind-the-scenes look at the creative process. In-store displays will also feature Tina's recommended styles, allowing shoppers to fully immerse themselves in the winter spirit at alpa.

The invitations designed in alpa's signature red are an homage to the holiday season, featuring a 'grown-up girly' style that adds a playful yet sophisticated appeal. This visual representation underlines the enjoyment of exploring unique fashion finds in a lively atmosphere.

Expanding Horizons – Store Renewals

In addition to the winter collection, alpa is excited to announce that over 10% of its 160 stores will be undergoing renovations in this autumn-winter season. This revitalization will enhance the shopping experience and includes the introduction of new and upcoming brands, unique food experiences, and a gourmet burger that will make its debut, attracting food lovers and fashionistas alike.

A Message from Tina Tamashiro

Expressing her excitement about being the face of this seasonal collection, Tina shared, "I am thrilled to have been chosen as a representative for a reimagined alpa where fashion is more enjoyable than ever. Winter is such a fun season for fashion, and I hope everyone finds new clothing pieces they adore!" She also reflected on her visits to alpa in the past, highlighting its family-friendly environment that enriches the shopping experience.
"I want my visuals and promotional video to convey that alpa is a place where friendships can blossom through fashion."

Upcoming Events and Promotions

To celebrate the new store openings, alpa is hosting the 'alpa new shops open Celebration Fair' until October 31, including special pricing and exclusive gifts, making it an exciting time for shoppers. Come and find unique items that inspire your style at reduced prices.

As we look forward to November and beyond, the excitement continues with an arrival of new dining spots aligned with modern healthy trends, mouth-watering dessert shops, and well-loved fashion brands that are dominating the market.

As alpa gears up for a bright winter season, we invite everyone to experience this fashion haven in the heart of Tokyo. With creative talent and a welcoming atmosphere, there’s something for everyone at Sunshine City alpa.

For more information, visit Sunshine City alpa.