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Bravesoft and Oriental Land Innovations Collaborate

Bravesoft Corporation, led by CEO Eiji Sugazawa, has officially announced a capital partnership with Oriental Land Innovations, headquartered in Urayasu, Chiba. The partnership aims to fast-track product development within the event tech sector, contributing to the broader digitalization of the event industry.

Background

Established as an event technology company that values the authentic connections between people, Bravesoft has been operating since 2005, focusing on enhancing outing experiences and event possibilities through innovative technology. The company has set up development hubs across three countries and five cities. In 2014, it launched "eventos," a digital transformation service designed for managing events. This all-in-one service enables seamless event website creation, entry/exit management, and data aggregation and analysis, attracting over 3.5 million users to date.

On the other hand, Oriental Land Innovations is committed to producing new ventures that deliver "dreams, emotions, joy, and comfort." They are concentrating on the Online Merges with Offline (OMO) domain as one of their key investment areas, striving to achieve a next-generation customer experience by integrating real-world and digital elements.

With this new capital partnership, both companies are set to combine their strengths to enhance the experiential value of events in physical spaces, aiming to offer more exciting event experiences to an even broader audience.

Future Prospects

Currently, "eventos" is utilized by event organizers ranging from large-scale to small-scale events. There is also a growing demand from individuals looking to host personal events more easily. Bravesoft plans to develop products that will allow individual users, not just businesses, to organize events with greater ease and accessibility.

Insights from Leadership

Rikiya Toyofuku, CEO of Oriental Land Innovations

Rikiya expressed excitement about the investment opportunity with Bravesoft. He noted the swift and courteous responses to customer needs from Bravesoft, which highlight their strengths. During a visit to their office, he felt the warm welcome and team cohesion, fostering a sense of genuine interest in collaborative creation. He is determined to contribute to Bravesoft’s growth through various interactions and support.

Eiji Sugazawa, CEO of Bravesoft

Eiji shared his enthusiasm regarding the capital partnership, aligning with the company’s motto of "making tomorrow exciting." Bravesoft has promoted the digital transformation of outing experiences across events, leisure, and tourism. They aim not only to reduce operational burdens but also to enhance the experience itself, offering new value to society. Through this collaboration with Oriental Land Innovations, they intend to evolve the leisure and tourism sectors, which are vital to Japan's economy, while fostering a future full of dreams and excitement.

About Oriental Land Innovations

Oriental Land Innovations is a corporate venture capital firm focused on fostering new business creation by investing in startups. By integrating innovative technologies and ideas from startups with the resources of the Oriental Land Group, they aim to address social challenges and contribute to building a society rich in "dreams, emotions, joy, and comfort."

About Bravesoft

Bravesoft has been in the app development business since the early days of smartphones, launching over 800 titles, including "Locipo," "31 Ice Cream," and "Bokete," and achieving over 100 million downloads. Recently, it has expanded beyond apps to web and system development and started the "eventos" service in 2014 to facilitate digital transformation in event management. Known for its variety of functions and customizable features, "eventos" has been widely adopted in large-scale events such as the "SusHi Tech Tokyo," "Japan Mobility Show," and "Tokyo Girls Collection," as well as improving experiential value in leisure facilities and local events.

Open Recruitment at Bravesoft

Bravesoft is currently enhancing recruitment for all positions. Join them in expanding the possibilities of events through technology and creating exciting future experiences together. Interested candidates can apply through their recruitment page: Bravesoft Careers.