The Past Launches Innovative English Learning Model Without Motivation Dependency

Introduction

On October 7, 2025, The Past Inc., based in Tokyo, officially launched its new service, English PDCA Coaching, which emphasizes an innovative approach to English learning that does not depend on motivation. This service aims to help business professionals improve their English skills through a structured PDCA (Plan, Do, Check, Act) methodology paired with the support of dedicated coaches.

Background and Development

The English learning coaching market has been growing steadily in recent years. However, many learners find themselves struggling with issues such as lack of persistence, insufficient time, and inadequate results, leading to a high dropout rate.
The Past aims to solve these problems by establishing a systematic learning model that does not rely on the learner's motivation.
Yusuke Tsubaki, the company's representative, understands the common struggles of learners, as he himself faced difficulties while learning English in the past. After experimenting with various learning methods and failing to maintain consistency, he realized that persistence is achievable through a systematic approach. This principle led to the creation of the 'English PDCA Coaching' service. This program incorporates the PDCA framework into daily learning design, allowing for scientific habit formation and reproducible growth.

Service Overview

The Past's 'English PDCA Coaching' offers a hybrid learning support system that integrates behavioral science, English education, and pronunciation training, providing more than just basic learning assistance.
Impressively, 91.6% of participants have achieved their target scores, and 96.3% have successfully completed the program, indicating a remarkable retention rate that sets this service apart from others.

Key Features

- Personal Scheduler: A dedicated scheduler manages your English learning timeline, ensuring that you optimize your study time without the burden of planning on your own.
- Daily Reminders and Reporting: The program includes daily reminders and consistent monitoring of your learning progress, ensuring accountability even on weekends and holidays.
- Tailored Learning Plans: Learning plans are managed and adjusted based on individual learning habits and capabilities, ensuring that students can sustain their study sessions without feeling overwhelmed.
- Pronunciation Lessons: Utilizing the International Phonetic Alphabet (IPA), The Past provides lessons aimed at accurately distinguishing between sounds, thus enabling learners to perfect their pronunciation skills.

Participants in the program have reported transformative experiences, stating that they have maintained their learning consistency without prior experience. Users have claimed that within three months, conversing with foreign colleagues became natural. Many busy professionals have praised the structure and support of the program that allowed them to achieve meaningful results while balancing their work commitments. Scientific learning designs combined with dedicated support have led to an increasingly noticeable achievement rate among users.

Pricing

- 3-Month Course: 575,000 yen (tax inclusive 632,500 yen) includes learning design and daily feedback.
- Pronunciation Correction Option: Starting at 6,500 yen (tax inclusive 7,150 yen) per month for individual instruction aimed at mastering native-like pronunciation.

Representative's Comment

Yusuke Tsubaki, CEO of The Past, emphasizes that the key to successful language learning lies not in raw determination but in structured planning. He states, When motivation is present, anyone can make efforts; however, the true differentiators are the approaches taken on days of low motivation and during periods of stagnation. The Past provides a groundbreaking approach that doesn't depend on motivation, enabling anyone to achieve results in a supportive environment. Together with our clients, we are committed to achieving those results.