Empowering Kids Globally
2025-06-24 00:53:02

Buddy Corporation and Itochu Partner to Enhance Sports Education for Global Society

Buddy Corporation Partners with Itochu for Enhanced Sports Education



In a significant move that marks its 45th anniversary, Buddy Corporation, known for leading the sports education sector with its innovative Buddy Method, has announced a strategic partnership with Itochu Corporation. This collaboration aims to further solidarity in educating children to thrive in a global society.

Located in Setagaya, Tokyo, Buddy Corporation operates Buddy Sports Preschools and Buddy Sports Clubs that emphasize practical education to nurture young talents across various sectors including athletics, performing arts, business, and more. Through this partnership, Buddy aims to enhance its comprehensive education system by integrating Itochu's extensive business expertise.

The educational strategies at Buddy Corporation focus not solely on sports, but encompass a wide range of experiential learning activities. This multidimensional approach is pivotal in cultivating essential life skills such as problem-solving, independence, and communication among children. The goal is not only to develop well-rounded athletes but to produce future leaders adept in various fields.

The collaboration with Itochu will introduce immersive learning experiences that align with children’s interests, especially in areas like performing arts, sciences, and technology. By updating existing curriculums with the latest theories and expanding educational programs, Buddy Corporation will enable children to broaden their future opportunities. The initiative addresses significant educational challenges, including disparities in education, club activity issues, and the need to boost Japan's global competitiveness.

The Buddy Method: Fostering Fundamental Life Skills


The Buddy Method emphasizes the following key educational goals:
  • - Unlocking children's latent potential.
  • - Guiding children towards their strengths and interests.
  • - Nurturing independent thinking and actions.
  • - Cultivating self-reliance and proactivity.
  • - Enhancing communication skills among children.

This strategic partnership represents a fusion of educational vision with Itochu’s vast operational insights, promoting a supportive environment for the next generation. Through their combined efforts, both organizations are dedicated to addressing the pressing educational challenges faced by society today, aiming to contribute positively towards an overall reform of sports and education in Japan.

About Itochu Corporation


As one of the leading trading companies in Japan, Itochu Corporation operates around 90 offices across 61 countries, specializing in areas such as textiles, machinery, metals, energy, chemicals, food, lifestyle, and finance. Their philosophy of “Sanpo Yoshi” embodies the concept of a beneficial cycle contributing to a sustainable society.

Company Overview:
  • - Name: Itochu Corporation
  • - Location: 2-5-1 Kita-Aoyama, Minato-ku, Tokyo, 107-8077
  • - President & COO: Keita Ishii
  • - Website: Itochu Corporation

About Buddy Corporation


Buddy Corporation complies with the established standards for licensed childcare facilities set by the Ministry of Health, Labor and Welfare, operating 10 sports preschools. Currently, about 2,000 children are enrolled in these preschools, with an additional 8,000 children participating in Buddy's sports clubs.

Company Overview:
  • - Name: Buddy Corporation
  • - Location: 3-18-10 Chitosedai, Setagaya-ku, Tokyo, 157-0071
  • - CEO: Takeshi Suzuki
  • - Website: Buddy Sports


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