#USA #Seattle #Costco #Jones Soda #craft soda

Jones Soda Co. Expands into Southeast Costco

Jones Soda Co., the iconic craft soda brand recognized for its authentic cane sugar formulations, vibrant flavors, and unique, fan-submitted photo labels, is making a significant move into the southeast market with a new partnership with Costco. This latest venture underscores the company's commitment to broadening its reach and leveraging high-traffic retail environments to introduce its products to new audiences.

The Exciting Launch

On August 26, 2025, Jones announced its expansion into select Costco Wholesale warehouses across the Southeastern United States and Puerto Rico, boosting its club channel presence significantly. The newly introduced 12-pack variety case includes some of Jones’ most popular flavors: Orange Cream, Cream Soda, Green Apple, and Berry Lemonade. Packaged in 12 oz glass bottles, these flavor-packed sodas promise a blend of nostalgia and bold taste, appealing to both dedicated customers and newcomers alike.

This move not only aims to attract existing fans of Jones Soda but also hopes to captivate new consumers looking for unique beverage offerings in grocery aisles, further establishing Jones as a formidable player in the beverage market.

Strategic Regional Focus

The launch spans a critical network of Costco locations across eight states, including Georgia, Florida, North and South Carolina, Tennessee, Alabama, and even Puerto Rico. This targeted approach is expected to resonate well with local consumers who are increasingly seeking differentiated and innovative beverage options.

Scott Harvey, the CEO of Jones Soda Co., emphasizes the market demand stating, “We’re seeing a strong consumer thirst for differentiated beverage offerings in the club channel. Our Southeast launch with Costco not only brings Jones to new markets—it demonstrates the scalability of our brand in a premium, family-friendly multipack format that delivers both excitement and value.”

Club-Ready Format

The distinct 12-pack glass bottle format is not just a functional choice; it is an appealing presentation intended to capture the attention of club buyers who are on the lookout for innovative products. The nostalgic design, rooted in community engagement with its colorful packaging and rotating photo labels, sets Jones apart from competitors. Moreover, the clean label credentials featuring real cane sugar and no high fructose corn syrup are likely to resonate well with health-conscious shoppers.

Growth Prospects

This Costco collaboration is part of Jones Soda Co.'s larger retail growth strategy. The company is steadily expanding its engagement across varied sectors, including grocery, specialty, convenience, and direct-to-consumer channels. Additionally, Jones is diversifying its product offerings with promising new lines like Pop Jones, a prebiotic soda series, and Zero Sugar formats aimed at attracting diverse consumer bases.

The broader context of this launch signifies Jones Soda Co.’s commitment to evolving alongside consumer preferences while embracing core principles of creativity and community. Founded in Seattle, Jones Soda has remained a premium craft beverage company known for standing out in crowded marketplaces, and this new venture into Costco is a natural extension of that mission.

As consumers continue to seek out unique flavors and innovative options, Jones Soda’s entry into Costco may very well establish it as a leading contender within the craft soda landscape, further cementing its place as a beloved American brand.

For more information about Jones Soda and its product offerings, you can visit their website at www.jonessoda.com or follow them on social media platforms like Instagram, TikTok, and Facebook.