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First Orion Rolls Out SENTRY® Spoof Protection Across Major U.S. Carriers

In a significant move for consumer protection, First Orion, a recognized leader in branded communications, has announced the nationwide rollout of its cutting-edge call blocking solution, SENTRY®. This innovative technology is engineered to proactively thwart scammers who attempt to spoof business phone numbers, thus enhancing the safety and trust in telecommunication.

Groundbreaking Call Protection Technology

SENTRY® stands out in the telecommunications sector by being the first solution that effectively prevents fraudsters from impersonating legitimate businesses. With the backing of First Orion's Call Authentication feature, SENTRY® can verify a call's authenticity in real-time, swiftly identifying malicious actors before they reach consumers. This proactive approach ensures that only genuine communications from verified businesses are passed through, thereby preserving customer trust and safeguarding brand reputation.

In 2024 alone, the Federal Trade Commission recorded close to $2.95 billion in consumer losses due to impersonation scams, with phone scams notably topping the list. Businesses in sensitive sectors such as Financial Services, Insurance, and Healthcare have been particularly hard hit, given their critical handling of personal information. Therefore, the deployment of SENTRY® represents a crucial advancement in combating these troubling trends.

Josh Whitehurst, the Head of Product at First Orion, commented on the initiative, highlighting that “Call spoofing scams are one of the most damaging and persistent forms of fraud in the U.S.” He emphasized that by now making SENTRY® available across all three major U.S. carriers, the company is offering enterprise-level spoof protection, thus empowering businesses to reclaim control of their outbound communications.

Seamless Integration and User Access

One of the standout features of SENTRY® is its seamless integration with existing enterprise calling solutions through APIs and trusted communication methods. The technology is not only designed to block fraudulent calls but also provides users with robust management tools via the First Orion Customer Portal. This portal allows businesses to manage their phone numbers efficiently, apply call blocking settings, and archive calling data for informative reporting. In doing so, companies can monitor both blocked and legitimate calls effectively.

Dan Thygesen, T-Mobile’s SVP of Product, Partnerships, and Growth, underscored the importance of reliable identity verification, stating, “As bad actors increasingly exploit voice channels for fraud, dependable identity verification is more critical than ever.” This modern approach fosters a safer communication environment, enabling companies to bolster their brands while protecting their customers.

A Promising Future for Businesses and Consumers Alike

In launching SENTRY®, First Orion is not just responding to a growing crisis of telecommunication fraud but is also setting a standard for corporate responsibility in the digital age. As scammers continue to evolve their tactics, solutions like SENTRY® are vital for safeguarding consumer interests and ensuring businesses can operate with integrity.

For more details on how the SENTRY® Call Blocking technology can benefit your business, visit First Orion's SENTRY page.

About First Orion

First Orion is at the forefront of transforming the phone call experience for businesses and consumers alike. With a suite of advanced solutions designed to enhance customer engagement, security, and transparency, First Orion continues to empower companies while providing valuable insights that augment trust in their communications. Partnering with numerous Fortune 500 companies and integrated with leading U.S. mobile carriers, First Orion remains dedicated to elevating the standards of branded communication.