#Japan #Tokyo #Digital Marketing #Ad Fraud #Squad beyond

Squad Beyond Upgrades Ad Fraud Prevention Feature

Introduction to Squad Beyond

Squad, Inc., a leading player in digital marketing solutions based in Minato, Tokyo, has recently announced significant updates to its digital marketing platform, Squad Beyond. This platform has evolved into a one-stop solution that addresses various aspects of digital advertising, including planning, creation, distribution, and analysis. Aiming to combat the persistent issue of ad fraud, this update enhances features that protect advertisers from wasted spending due to invalid clicks and traffic.

New Features of Ad Fraud Prevention

The updated feature, dubbed “Waste Ad Stop,” is now capable of protecting landing pages (LPs) created outside of the Squad Beyond system. Previously, the ad fraud detection was limited only to LPs produced within the Squad Beyond platform. However, with these improvements, all advertisers can now benefit from improved security measures.

Key Updates:

1. Universal Protection Against Ad Fraud
The ability to protect any LP, irrespective of its creation source, stands out as a game-changer in the fight against ad fraud. With the enhancement of its detection capabilities, Squad Beyond ensures that advertisers, whether they operate through its platform or not, can safeguard their advertising costs from fraudulent activities.

2. Innovative Identification Technology
Rather than relying on conventional IP address detection—which is often ineffective against malicious users switching addresses—Squad Beyond has introduced a unique identifier system known as “SBS-ID” (Squad Beyond Security ID). This technology offers refined detection methods that respond effectively to sophisticated fraudulent practices.

3. Data-Driven Insights
With access to a pool of data representing over 30% of the Japanese online advertising market, Squad Beyond has developed a robust fraud detection system. Leveraging extensive data analytics ensures that the system remains up-to-date and adept at countering evolving fraudulent methods. Advertisers will see direct benefits, such as exclusion settings that prevent exposing ads to known fraudulent entities and clearing fraudulent data from performance reports to boost advertising efficacy.

How It Works

The real-time mechanisms embedded within Squad Beyond's platform include:

• - Detection of malicious clicks and traffic that leads to blocked access on LPs.
• - Automatic registration of fraudulent access in a blocking list, protecting future ad deployments from similar threats.
• - Effective integration with various advertising platforms for streamlined exclusion of identified fraudulent users, thereby optimizing advertising budgets.

This innovative approach is fortified by comprehensive logging of access information gathered from LPs, controlling ad spending by stopping delivery to those flagged as fraudulent.

The Need for Enhanced Fraud Prevention

As digital advertising becomes increasingly prevalent, the challenge of ad fraud looms larger. Industry experts have voiced concerns regarding wasted spending due to fraudulent clicks, pushing for immediate solutions. The recent updates by Squad Beyond stem from growing demands from advertisers seeking reliable protection against such risks. The initiative aims to establish a fair advertising environment for all stakeholders.

Conclusion

Squad Beyond’s new enhancements reflect its commitment to providing comprehensive advertising solutions while prioritizing cost efficiency and security for its users. As the digital marketing landscape evolves, innovations like the Waste Ad Stop feature remain crucial in ensuring advertisers can trust their investments and achieve tangible returns from their campaigns. The company continues to push boundaries, solidifying its position at the forefront of combating ad fraud in the industry.

For more information, visit Squad's corporate website or check out their service details at Squad Beyond.