Christine Rose Joins Momentec Brands as Chief Technology Officer to Drive Innovation

Christine Rose Appointed as CTO of Momentec Brands

Momentec Brands, a leader in the design and manufacturing of customizable high-performance sports apparel, has recently appointed Christine Rose as its new Chief Technology Officer (CTO). This strategic move highlights the company’s commitment to leveraging technology to improve customer experience and streamline their operations.

As CTO, Rose will be responsible for overseeing all technology-related initiatives at Momentec Brands, which include enhancing digital customer platforms, upgrading enterprise infrastructure, and managing supply chain systems alongside information security. John Anton, the CEO of Momentec Brands, expressed excitement about Rose joining the executive team, emphasizing her extensive background in digital transformation and customer-focused technological solutions that align with their vision for growth and innovation.

Christine Rose brings a wealth of experience to her new role. Before joining Momentec, she served as Senior Vice President and CIO at Rite Aid, where she spearheaded key modernization projects across supply chain, retail, and enterprise systems. Her previous roles in renowned companies like Sephora and Align Technology further solidified her reputation as a formidable technology leader.

In her new position, Rose is expected to play a pivotal role in the development of groundbreaking digital tools and platforms that not only enhance the design experience for users but also ensure fast and accurate fulfillment of customized orders. As a company dedicated to creating memorable moments for teams, coaches, and fans through personalized apparel, Rose's expertise will be integral in making Momentec Brands more agile and efficient.

“Momentec Brands is at the forefront of delivering innovative technology solutions that drive efficiency and foster creativity,” said Rose. “I am thrilled to be part of such a dynamic company and look forward to contributing towards its future trajectory.”

With brands like Alleson Athletic, Augusta Sportwear, Badger Sport, and Russell Athletic under its umbrella, Momentec Brands is set to continue its mission of fostering performance through quality apparel. The company plans to enhance its online presence in the coming years, with a new comprehensive website set to launch in Q2 2025, consolidating its various brand platforms into a single, user-friendly experience.

In conclusion, Christine Rose’s arrival at Momentec Brands signals an exciting new chapter for the company as it continues to innovate in the sports apparel industry. Her leadership in technology will undoubtedly pave the way for enhanced customer experiences and operational efficiencies, positioning Momentec Brands as a leader in the customizable apparel market.