Bud Brand to Showcase Innovative Designs at Milano Design Week 2026

Bud Brand to Shine at Milano Design Week 2026

The renowned Bud Brand is set to showcase its unique design concepts at the upcoming Milano Design Week 2026, organized by the Japan Design Bank. Scheduled from April 21, 2026, this event is known as one of the largest design and art festivals in the world.

This year's exhibition will take place in the vibrant Tortona district, a hotspot for design enthusiasts and industry professionals alike. Following a successful debut in 2025, Bud Brand will again feature in this lively neighborhood, known for its creative energy and innovative displays.

Bud Brand AWARD 2026: A Platform for Emerging Creators

As part of its continued commitment to fostering innovation among young designers, Bud Brand is hosting the Bud Brand AWARD 2026, a competition aimed at students and designers aged 35 and below. Among 120 submitted designs, ten outstanding entries will be showcased during the event.

The exhibited works are selected based on their inventive approach to enhancing everyday living through design, under the theme "Suspended Living Items." The concept celebrates products that aim to positively influence our moods and lifestyles, embodying uplifting sentiments associated with the idea of going upwards or rising.

Exhibition Details

- Location: Via Tortona 5, 20144 Milano MI, Italy
- Dates:

- April 20 (Monday): 11:00 AM - 7:00 PM (Press only)
- April 21 (Tuesday) - April 26 (Sunday): 10:00 AM - 9:00 PM

Bud Brand's exhibition area will be adorned with a stunning string curtain inspired by wisteria, designed by Anonimo Design, reflecting the exhibition’s theme. This design choice aims to create a captivating atmosphere that enhances the showcased works.

Special Exhibitions and Collaborations

In addition to the Bud Brand AWARD 2026, there will also be a private exhibition featuring products from various collaborators:
1. Sana Kogyo Co., Ltd.: Innovating traditional metalworking to meet modern needs.
2. Marutoku Co., Ltd.: Bringing wood back into everyday life, offering accessible wooden products.
3. Shibaura Institute of Technology: Presenting the “PAGES CHAIR,” designed by Professor Noriko Hashida, showcasing student craftsmanship with recycled materials.

About Milano Design Week

Milano Design Week, held annually in April, is the largest fair dedicated to interior design globally. With around 2,000 exhibitors and over 300,000 visitors, the city of Milan transforms into a design-centric hub during this week.

Japan Design Bank's Role

The Japan Design Bank, based in Shibuya, Tokyo, is dedicated to promoting Japanese design and nurturing the next generation of creators. Since its establishment in December 2018, it has facilitated various projects aimed at elevating design quality and fostering collaboration among educators and artisans.

For more information, please visit the Bud Brand website and the Japan Design Bank's homepage for updates on their initiatives and exhibitions.