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MARKETING NOVA SUMMIT 2026: What Has Changed in Marketing?

On August 20, 2026, a pivotal conference aimed at chief marketing officers will take place at Tokyo Port City Takeshiba. This event, named MARKETING NOVA SUMMIT 2026, will feature a discussion titled “What Has Changed in Marketing?” between two influential figures in the field: Hidehiko Nishikawa, President of the Japan Marketing Association, and Toshihiro Narita, the Chief Information Officer of Nissin Foods Holdings.

Introduction

During this engaging session, both experts will delve into how artificial intelligence (AI) has rapidly transformed the foundations of marketing. Contrary to previous times when marketing departments could operate independently, the current landscape demands a more integrated approach.

This session serves as the keynote for the first part of a three-part event aimed at updating the principles of marketing. The focus will be on the intersection of cutting-edge research and practical applications in Japanese companies, posing the vital question: “What should marketing face in the future?”

Key Themes in the Discussion

1. Paradigm Shift in Marketing Due to AI: Both Nishikawa and Narita will discuss how AI has created a paradigm shift in the marketing sector. They will explore new methodologies and tools that AI brings to enhance marketing strategies and improve customer engagement.

2. Turning AI into an Organizational Asset: Narita will detail how Nissin Foods has harnessed AI as a tool for organizational improvement. The talk will cover strategic implementations and innovative practices to utilize AI effectively, showcasing Nissin's groundbreaking projects in this space.

3. Intersecting Research and Practical Implementation: Nishikawa will share insights from the front lines of AI research while Narita will recount his hands-on experiences at Nissin. This dialogue between academia and industry will shed light on how these sectors can collaborate to further elevate marketing practices.

Speaker Profiles

• - Hidehiko Nishikawa: A professor at Hosei University and the President of the Japan Marketing Association, he brings a wealth of knowledge from the academic world, focusing on the latest AI research developments.
• - Toshihiro Narita: As the CIO of Nissin Foods Holdings, Narita leads the company’s AI initiatives, showcasing how technology can be strategically integrated into corporate practices.

Event Details

• - Event Name: MARKETING NOVA SUMMIT 2026 Summer
• - Date and Time: August 20, 2026, from 13:00 to 20:00 (Doors open at 12:30)
• - Venue: Tokyo Port City Takeshiba, Office Tower 1F (4 minutes walk from JR Hamamatsucho)
• - Capacity: 100 participants (free entry, lottery system)
• - Target Audience: Chief marketing officers and equivalent positions in B2C companies with over 300 employees
• - Organizer: TOYNOVA Corporation

For more details about the event, visit TOYNOVA's dedicated event page.

Company Overview

• - Company Name: TOYNOVA Corporation (formerly New Peaks, Inc.)
• - Location: 8F, Nishishinjuku Umemura Building, 3-24-3 Yoyogi, Shibuya, Tokyo 151-0053
• - Representative: Keiji Kobayashi
• - Established: October 11, 2018
• - Website: toynova.co.jp

Contact Information

For inquiries about the MARKETING NOVA SUMMIT 2026, please reach out to the operations office via email at [email protected].