#Italy #Milan #JAKUETS #YUUGU #Naoto Fukasawa

Playful Sculptures: A Unique Installation at Milan Design Week 2025

JAKUETS, a company with a century-long history in creating enriching environments for children, has embraced a marvelous opportunity to unveil its installation titled "Playful Sculptures" at the prestigious Milan Design Week 2025. Collaborating with renowned product designer Naoto Fukasawa, this event marks the first international exhibition of their innovative play equipment series, YUUGU.

From April 7th to 13th, 2025, JAKUETS will take the stage at the world's largest design event, showcasing the fruits of its dedication to children's creative play. Located within the beautiful Sempione Park, the installation invites not only the children of Milan but also diverse visitors from around the globe to interact with these unique sculptures.

The Essence of YUUGU

Created with simplicity at its core, YUUGU aims to inspire children's imagination and freedom of movement. The play equipment is not just functional; it possesses a sculptural quality that blurs the line between utility and art. The objects are designed to facilitate discovery and spur unexpected reactions, allowing children to explore their creativity naturally and joyfully. The outdoor setting amidst green grass, the cheerful tweets of birds, and the clear blue sky enhances the experience, creating an inviting atmosphere for play.

TÜV Certified Safety

In this initial overseas exhibition, the installation primarily features play equipment that meets international safety standards, proudly certified by TÜV. This commitment to safety, alongside aesthetic appeal, underscores JAKUETS' philosophy of merging design with crucial pedagogical values. It showcases not only artistic merit but also the importance of providing a safe space for children to explore and enjoy.

A Welcoming Public Space

The playful sculptures harmoniously integrate into the everyday life of Milanese residents. During the exhibition, the installation creates a dynamic and interactive space that not only caters to children but also catches the attention of passersby. Observers are naturally drawn to the playful forms, compelling them to engage and participate. From the very first day of the exhibition, the response has been overwhelmingly positive, with many visitors flocking to experience this playful environment. JAKUETS has extended an invitation to Milan's children, offering them a creative outlet amidst their bustling lives. The space becomes a playground where memories can be created and new friendships formed.

Meet Naoto Fukasawa

Naoto Fukasawa is celebrated for his ability to infuse everyday life with meaningful design from a human-centered perspective. His approach emphasizes clarity and profound simplicity, making him one of the most influential designers worldwide. With recognition from numerous prestigious awards, Fukasawa continues to break boundaries within the design community. He is not only a co-founder of the renowned design studio 'Super Normal' but also the director of the Japan Folk Crafts Museum, showcasing his commitment to preserving cultural narratives through design.

About JAKUETS

Founded in 1916, JAKUETS has been a pioneer in developing educational environments for children, from designing educational toys to manufacturing play equipment. Over the past century, it has dedicated itself to improving early childhood education and developing safe, engaging spaces for learning and play. In 2024, the company achieved TÜV certification, reiterating its commitment to safety and quality. It thrives on interdisciplinary collaboration, bringing together experts from various fields to focus on developing innovative play solutions, ultimately enhancing the childhood experience.

In summary, JAKUETS, alongside Naoto Fukasawa, will take Milan Design Week 2025 by storm with its immersive and enchanting installation, "Playful Sculptures." This exhibition not only highlights the importance of safe and engaging children's spaces but also creates a community experience that will resonate with visitors long after they leave the park.