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The Upcoming KAIGI GROUP Forum: A Gateway to Marketing Insights

As industries face evolving challenges in marketing and public relations, the upcoming KAIGI GROUP Forum promises to be a crucial event for professionals seeking innovative strategies. Scheduled for February 17 and 18, 2026, this forum will showcase dynamic discussions and sessions led by distinguished leaders from major companies such as Mizkan, Ajinomoto, and Toray.

What to Expect

The forum, organized by the Senden Kaigi, aims to navigate the complexities of modern marketing, highlighting pressing trends and strategic insights. Notable sessions include:

1. Rethinking Business Models for Direct Customer Engagement

Date & Time: February 17, 10:30 AM
In this session, industry giants Mizkan and Suntory will explore how businesses can develop direct channels for consumer engagement. Executives Sasaki Takeshi from Mizkan and Inoue Takayuki from Suntory will share their insights on evolving sales strategies in an era where direct connection with customers is paramount for growth.

2. Harnessing UGC in Influencer Marketing

Date & Time: February 17, 10:40 AM
Led by Ikuko Mukai from Ajinomoto and Joji Furuichi of Lotte, this conversation will delve into the transformation of influencer marketing. Participants will learn how to effectively incorporate user-generated content into their strategies, moving beyond traditional single-use tactics to foster true collaboration with influencers.

3. Modern Corporate Communication Strategies

Date & Time: February 18, 1:10 PM
In a world where companies find it increasingly challenging to connect with consumers, corporate communication leaders from Toray and Canon will discuss innovative approaches to enhance brand visibility. Moderated by Morishita Ikue, this session will explore how to effectively communicate corporate values in today’s media landscape.

The Purpose of the Forum

The rapidly changing environment for marketing and public relations—shaped by digitization, media evolution, and higher accountability from corporations—requires professionals to adopt a holistic view, integrating strategic decision-making with practical execution. The KAIGI GROUP Forum serves as a platform for knowledge exchange, encouraging participants to evaluate their own marketing and PR practices and consider the next steps in their strategies.

Additional Information

• - Dates: February 17-18, 2026
• - Location: TODA HALL & CONFERENCE TOKYO (7-minute walk from JR Tokyo Station)
• - Host: Senden Kaigi
• - Cost: Free (some sessions may have a fee)
• - Expected Attendance: Over 1,000 participants

For continuous updates on session details and to register for the forum, visit Senden Kaigi's official website.

About Senden Kaigi

Established in 1954, Senden Kaigi has diversified its operations to encompass publishing, education, events, awards, and consulting, fostering talent in marketing and creative fields. Through its publications and online media, Senden Kaigi remains at the forefront, providing crucial insights and trends in the marketing landscape.

For inquiries regarding the forum, please reach out to the Senden Kaigi Forum Office at [email protected] during business hours.