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Kohei Takashima Honored with CEO Award

On June 18, 2025, Kohei Takashima, the President and CEO of Oisix ra daichi, received the prestigious CEO of the Year award at the 7th Tokyo NBC Awards, held at the Hotel Gajoen Tokyo. The award is organized by the Tokyo New Business Council (Tokyo NBC), which recognizes outstanding business executives for their contributions to entrepreneurship and innovation. Takashima's appointment as the recipient reflects his visionary approach to tackling social issues related to food through business strategies, connecting producers directly to consumers, and successfully implementing numerous M&A transactions.

About the Tokyo NBC Awards

Established in 2018, the Tokyo NBC Awards aims to celebrate outstanding entrepreneurs, particularly those who embody a venture spirit, among its roughly 1000 members. The awards assess various aspects, including business innovation, growth potential, and the story of companies from inception to market listing. Previous recipients include leaders from established companies like Creak and River, Iris Ohyama, and Nitori Holdings, showcasing the caliber of entrepreneurship honored by the awards.

Selection Rationale

In the early 2000s, when the concept of purchasing food online was still novel, Takashima pioneered a service delivering fresh organic vegetables straight to consumers. His forward-thinking contributed to a transparent supply chain, ensuring food safety and sustainability. After the Great East Japan Earthquake, he emphasized consumer trust by implementing independent radiation testing of food products. His philosophy of addressing social challenges in the food sector through business methods has led to consistent innovation, including meal kit development, integration with major firms like Radish Boya, and the acquisition of Tokushimaru, a mobile supermarket service for those with difficulty accessing groceries.

Award Ceremony

During the award ceremony, Takashima expressed his gratitude by noting that the recognition is a testament not only to him but to the efforts of his entire company. He mentioned, "Receiving this award signals to my employees that we are on the right path, even amid doubts and challenges." He also noted that the company will celebrate its 25th anniversary soon, reflecting on his journey by stating, "Living this entrepreneurial life feels incredibly fortunate, and I wish to extend this youthfulness further for the benefit of Japan and the world."

Career Highlights of Kohei Takashima

Kohei Takashima graduated from the University of Tokyo in 1998, entering McKinsey & Company before founding Oisix in 2000. His accolades include several prestigious awards, such as the Japanese Online Shopping Grand Prix and recognition in global forums for young leaders. Over the years, he has led numerous business transformations, including the company's public listing in 2013 and its expansion into the US market.

Oisix ra daichi aims to provide safe and high-quality food products through its subscription services, including its main brands Oisix, Radish Boya, and Daichi wo Mamoru Kai. The company's notable subsidiaries include Sidax, which operates food service businesses, and Purple Carrot in the United States, focusing on plant-based meal kits. The company actively engages in sustainable retail practices and aims to eliminate food waste throughout its supply chain.

You can explore more about Oisix ra daichi and its commitment to addressing food-related social issues at Oisix ra daichi official website.