#China #Shenzhen #Mentech #Visma #Lease a Bike

Mentech Partners with Visma | Lease a Bike Team

In a significant move for the cycling industry, Mentech, a cycling intelligence brand under Dongguan Mentech Optical & Magnetic Co., Ltd., has formed a partnership with the renowned Visma | Lease a Bike Team. This collaboration was officially announced on December 26, 2024, and makes Mentech the first official Chinese partner for the prominent cycling team. The partnership not only highlights Mentech's innovative technology in cycling intelligence but also symbolizes the brand's commitment to advancing its market reach on a global scale.

A Legendary Achievement

Visma | Lease a Bike Team has made history by winning three Grand Tours in one year: the Giro d’Italia, Tour de France, and Vuelta a España. Achieving this remarkable feat has positioned the team as a leading force in professional cycling, reflecting their dedication to exceptional performance. Mentech sees this alignment with such a prestigious team as a perfect match for its technological philosophy which emphasizes innovation, efficiency, and performance enhancement.

Enhancing Cycling Intelligence

Mentech is determined to establish a comprehensive ecosystem surrounding cycling intelligence products and services. This ecosystem includes a range of offerings such as:

• - Sports Bicycles: Designed with cutting-edge technology to enhance rider performance.
• - Cycle Computers: Providing crucial data analytics for cyclists.
• - Cycling Watches: Equipped with features that cater to the needs of serious cyclists.
• - Panoramic Cameras: Offering a unique viewpoint of the cycling experience.
• - PowFi Hardware System: A revolutionary solution integrating networking and power capabilities.
• - Integrated Cycling Service Platform: Designed for individual and community engagement in the cycling sport.

With this partnership, Mentech aims to accelerate the intelligent development of the cycling sector, focusing on providing smarter products that enhance the overall experience for cyclists around the world.

Vision for 2025

Looking towards 2025, Sander Kruis, the Commercial Director of the Visma | Lease a Bike Team expressed enthusiasm about having Mentech onboard. He noted that attracting top-tier companies to collaborate represents a monumental opportunity for both the team and its partnerships. Mentech's role as the first Chinese partner marks an extraordinary milestone that both parties are excited to explore.

Mr. Yang Xianjin, the Chairman of Mentech, conveyed his pride in this collaboration, recognizing it as a groundbreaking opportunity to introduce advanced technology into the world of cycling. He articulated that this partnership not only elevates the Mentech brand onto a global stage but also contributes significantly to the sport, a passion shared by millions of cycling enthusiasts. Mr. Yang is optimistic about what they can achieve together in the upcoming cycling seasons.

Conclusion

As Mentech strategically positions itself within the cycling community through this invaluable partnership, it is poised to contribute significantly to the evolution of cycling intelligence technology. With plans to unveil innovative products that cater to both professional cyclists and casual riders alike, the future looks promising for Mentech and its collaborators. The cycling industry eagerly watches as this dynamic partnership unfolds, anticipating the exciting developments that lie ahead.