Top Seedz Turns the Snack Game Upside Down with Seed-First Crackers
Top Seedz Revolutionizes Crackers with a Focus on Seeds
In the bustling world of snacks, Top Seedz, a woman-owned company from Buffalo, New York, has successfully carved out a unique niche in the massive $25 billion global cracker market. Founded by Rebecca Brady, the brand has embraced the powerful nutritional benefits of seeds as the core element of its product offerings, which include an array of crackers, roasted seeds, and baking mixes.
The Seed-Centric Approach
Instead of relegating seeds to mere toppings, Top Seedz elevates them to main ingredients in their products. “When you open a bag of our Top Seedz 6-Seed Crackers, the aromatic allure of perfectly roasted sunflower, sesame, flax, pumpkin, chia, and hemp seeds greets your senses,” explains Brady. The commitment to quality and taste is apparent in the texture—each cracker is crunchy yet sturdy, making them perfect for snacking alone or pairing with dips on charcuterie boards.
Top Seedz's full product lineup proudly boasts several certifications: USDA organic, gluten-free, nut-free, kosher, and all made with olive oil. This dedication to health and nutrition has not gone unnoticed, and their fans have quickly turned into passionate brand ambassadors, spreading the word about this innovative snack option.
From Local to Global
The journey of Top Seedz began in 2017 when Rebecca Brady, wanting to contribute to her family after a decade as a stay-at-home mom, faced challenges finding employment. With her culinary talent and an entrepreneurial spirit, she started crafting seed-based snacks that would soon echo across the country. Just nine years later, this once-small operation is now an internationally recognized brand, found in over 3,000 stores, including major retailers like Whole Foods and Costco.
In response to growing demand, Top Seedz recently opened a state-of-the-art 35,000-square-foot manufacturing facility, officially operational since June 2026. Equipped with cutting-edge machinery, this new plant allows Top Seedz to produce an impressive 32,000 products daily. Brady's creativity shines through in the names she gives to each oven, inspired by esteemed female athletes—starting with