Yume Tenbou Opens its First Real Store in China
Yume Tenbou Inc., headquartered in Ikeda, Osaka, has made a significant step forward by opening its first physical store in China, named 'Yume Tenbou Hangzhou Gonglian CC Store', on August 3rd, 2025. With the mission of providing a space where customers can enjoy 'Kawaii' and 'Cool' styles safely and easily, this store aims to bring the unique world of Yume Tenbou to a broader audience in China.
The store is located in the prestigious 'Hangzhou Gonglian CC' commercial center, known for being a hub for the vibrant two-dimensional culture that resonates with the Gen Z demographic in the region. Celebrating the blend of Japanese 'Gyaru' and 'Kawaii' culture, Yume Tenbou views its offerings as highly compatible with the tastes of Chinese youth. Notably, the two-dimensional fashion segment is projected to reach a market size of 2 trillion yen by 2025, boasting a user base of approximately 80 million.
To mark its grand opening, Yume Tenbou organized a three-day promotional event themed 'A Place to Dream' from August 3rd to August 5th, 2025. This event featured a range of engaging activities, including a guest appearance by a popular Key Opinion Leader (KOL) who acted as a store manager for the day, live performances, special decor installations, costume shows, and interactive photo experiences. Despite the summer heat, eager customers lined up well in advance, eager to witness the launch.
During the grand opening days, the store recorded a staggering 197 orders and sold a total of 348 items. Following the official sales start on July 21, 2025, the store experienced a remarkable sales surge, with a total of 1,017 orders and 1,253 items sold over 21 days. The average customer spending was recorded at approximately 605 yuan (around 13,400 yen), leading to total sales reaching 478,444 yuan (approximately 10.5 million yen). This impressive performance affirms Yume Tenbou's commitment to customer satisfaction in the Chinese market.
Yume Tenbou plans to leverage ongoing events in Hangzhou Gonglian CC, such as cosplay exhibitions and two-dimensional dance competitions, to attract more customers to the store. Furthermore, the company will actively pursue social media campaigns to boost brand awareness and build a loyal fan base.
Founded in May 1998, Yume Tenbou Inc. specializes in apparel, footwear, and miscellaneous goods through internet sales, OEM production management, and more. Under the leadership of President Shigetoshi Tsuda, the company continues to strive for the creation of dreams and happiness for its customers by offering products and services tailored to their needs.
The opening of this store marks a promising chapter for Yume Tenbou as it seeks to expand its presence in China while staying true to its core principle of delighting customers with unique and stylish offerings. As the first of its kind in the region, the Yume Tenbou Hangzhou store not only enhances brand visibility but also serves as a vibrant meeting point for fans of two-dimensional culture, ensuring a delightful shopping experience for everyone who visits.
The store is located in the prestigious 'Hangzhou Gonglian CC' commercial center, known for being a hub for the vibrant two-dimensional culture that resonates with the Gen Z demographic in the region. Celebrating the blend of Japanese 'Gyaru' and 'Kawaii' culture, Yume Tenbou views its offerings as highly compatible with the tastes of Chinese youth. Notably, the two-dimensional fashion segment is projected to reach a market size of 2 trillion yen by 2025, boasting a user base of approximately 80 million.
To mark its grand opening, Yume Tenbou organized a three-day promotional event themed 'A Place to Dream' from August 3rd to August 5th, 2025. This event featured a range of engaging activities, including a guest appearance by a popular Key Opinion Leader (KOL) who acted as a store manager for the day, live performances, special decor installations, costume shows, and interactive photo experiences. Despite the summer heat, eager customers lined up well in advance, eager to witness the launch.
During the grand opening days, the store recorded a staggering 197 orders and sold a total of 348 items. Following the official sales start on July 21, 2025, the store experienced a remarkable sales surge, with a total of 1,017 orders and 1,253 items sold over 21 days. The average customer spending was recorded at approximately 605 yuan (around 13,400 yen), leading to total sales reaching 478,444 yuan (approximately 10.5 million yen). This impressive performance affirms Yume Tenbou's commitment to customer satisfaction in the Chinese market.
Yume Tenbou plans to leverage ongoing events in Hangzhou Gonglian CC, such as cosplay exhibitions and two-dimensional dance competitions, to attract more customers to the store. Furthermore, the company will actively pursue social media campaigns to boost brand awareness and build a loyal fan base.
Founded in May 1998, Yume Tenbou Inc. specializes in apparel, footwear, and miscellaneous goods through internet sales, OEM production management, and more. Under the leadership of President Shigetoshi Tsuda, the company continues to strive for the creation of dreams and happiness for its customers by offering products and services tailored to their needs.
The opening of this store marks a promising chapter for Yume Tenbou as it seeks to expand its presence in China while staying true to its core principle of delighting customers with unique and stylish offerings. As the first of its kind in the region, the Yume Tenbou Hangzhou store not only enhances brand visibility but also serves as a vibrant meeting point for fans of two-dimensional culture, ensuring a delightful shopping experience for everyone who visits.
Topics Consumer Products & Retail）
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