Native Pet Introduces Advanced Care for Hip and Joint Health, Filling a Gap in the Market

Native Pet Launches Hip+Joint Advanced Care

In a significant move within the pet supplement industry, Native Pet has unveiled its latest product, Hip+Joint Advanced Care, designed to target the large and underdeveloped segment of dog joint supplements. This innovative product comes amidst a growing market valued at $512 million, where the demand for effective joint health formulations is on the rise. With the pet supplement sector booming, particularly as pet ownership surged during the pandemic, the timing of this launch couldn’t be more critical.

Native Pet, a clean-label brand known for its commitment to high-quality ingredients, is now present in over 13,000 retail locations across the United States, which demonstrates its increasing accessibility and popularity. The new Hip+Joint Advanced Care powder is specifically formulated to support canine mobility—a primary concern for dog owners, especially as more pets enter their senior years. The supplement includes several advanced ingredients that differentiate it from traditional offerings long dominated by glucosamine and chondroitin.

The cornerstone of Hip+Joint Advanced Care is UC-II® undenatured type II collagen. Recent studies indicate that UC-II may provide superior joint comfort compared to older compounds, making it an ideal choice for pet parents seeking effective solutions for their dogs’ mobility issues. Additionally, the formula incorporates Green-Lipped Mussel, Hyaluronic Acid, HMB, and a unique enzyme blend called Exclzyme, addressing multiple aspects of joint support and inflammation in a single daily serving.

Dan Schaefer, CEO and co-founder of Native Pet, stated, “The joint supplement category is the largest in dog supplements and one of the fastest growing, but it hasn’t seen meaningful ingredient innovation in years. Pet parents want one thing: to see their dog move better.” He emphasized that the brand’s focus on scientific research and veterinary insights played a crucial role in creating a supplement that pet owners can trust.

The demand for products like Hip+Joint Advanced Care is largely driven by demographic trends; data indicates that 52% of U.S. households now include dogs over the age of seven. As the cohort of pets adopted during the COVID-19 pandemic ages, the need for effective joint care solutions is expected to escalate rapidly in the coming years.

Hip+Joint Advanced Care is now available for purchase through Native Pet's various retail outlets, including pet specialty stores, natural grocery chains, and mass-market retailers. With its launch, Native Pet aims to not only meet the current market demands but also lead the way in innovation and efficacy in pet health supplements.

Overall, Native Pet’s commitment to offering safe, clean, and effective products continues to resonate with conscientious pet owners. The launch of Hip+Joint Advanced Care marks an exciting new chapter for the brand as it expands its offerings to better serve the health and wellness needs of dogs across the nation.