Flex Group Name Change
2025-06-30 02:26:07

Flex Group Announces Name Change for Subsidiaries to Enhance Brand Identity

Flex Group Announces Significant Name Changes for Subsidiaries



Flex Group Co., Ltd. has formally announced a company rebranding initiative that will involve the renaming of its subsidiaries, effective July 1, 2025. This strategic move aims to enhance brand coherence across the group and improve the trust and recognition of the services offered by its companies.

The subsidiaries undergoing name changes include:

  • - FIS Corporation will be rebranded as Flex Small Amount Short Term Insurance Co., Ltd. This company specializes in providing short-term fire insurance, predominantly aimed at rental occupants.
  • - Shijin Corporation will change its name to Flex Partners Co., Ltd. This entity focuses on on-site support services for renters and Business Process Outsourcing (BPO) services for real estate management companies.

Both subsidiaries will maintain their current service offerings, locations, and contact details following the rebranding process, meaning customers can continue to enjoy their existing services without disruption. The aim of the rebranding is not only to unify the brand image under the “Flex” name but also to foster closer collaboration among the group companies in various domains, including insurance, rental management, and lifestyle support.

As Flex Group looks towards the future, the company aims to provide better-aligned services that resonate more closely with customer needs. The rebranding reflects their commitment to quality and customer service.

The overall company is headquartered in Shinjuku, Tokyo, and is led by CEO Keisuke Watanabe and COO Tatsuya Kawada. Flex Group is responsible for overseeing strategic decisions, managing subsidiaries, and conducting administrative management tasks to ensure a streamlined operation across its companies.

For additional information about the name change and other inquiries, customers are encouraged to reach out through the following email: pr@flex-group.co.jp.

The new URLs and further details will be made available closer to the implementation date, ensuring all clients and customers are well informed.

As a key player in the rental and insurance industry, Flex Group continues to emphasize its dedication to improving customer experience and ensuring reliability across its services. The rebranding serves as a strong foundation for aspiring to heighten customer satisfaction and trust in the ever-evolving marketplace.

Company Overview


  • - Company Name: Flex Group Co., Ltd.
  • - Headquarters: 13th Floor, Nishi-Shinjuku Mitsui Building, 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
  • - Business: Strategic decision-making, subsidiary management, and administrative management contracting.
  • - Website: Flex Group

Flex Group expresses its gratitude for ongoing support and looks forward to serving customers with renewed vigor and commitment as it transitions into this new era under its unified brand identity.


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Topics General Business)

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