#Japan #Tokyo #Tanabe #Tokyu Department #Gohoubi Palette

The Launch of 'Gohoubi Palette': A Sweet Gift Catalog for Summer

Tokyu Department Store is set to make waves on May 15th with the debut of its first dedicated summer gift catalog, 'Gohoubi Palette.' This unique catalog aims to offer a delightful selection of summer gifts, featuring an array of sweets that are not only appealing but also refreshing for the upcoming hot season. The company previously reported a remarkable increase in the sales of ice and eel gifts, noting a 110% rise for ice products and a 107% rise for eel gifts last summer due to the soaring temperatures.

This year, the catalog introduces a fresh concept, 'Gohoubi Palette,' highlighted by the motto of 'delicious gifts for me.' Spanning 20 pages, this A4 catalog showcases seven themed sections filled with thoughtfully curated treats perfect for summer, including chilled sweets and gourmet snacks.

Featured Highlights from 'Gohoubi Palette'

Among the many exciting offerings, three major themes stand out:

1. Edible Art: Sweets that are as beautiful as they are delicious. These visually stunning treats bring joy just by looking at them. Items like clear water rice cakes with creamy cheesecake filling and vibrant fruit motifs make this theme particularly appealing.
- For instance, the 'Rare Cheese Water Rice Cake,' available in packs of eight, merges the best of both worlds in a tantalizing presentation.

2. Cool Summer Sensations: This theme revolves around stylish cold sweets designed to invigorate consumers. Items like the 'Vérine Vériline' boast fresh fruits layered with mousse and jelly, creating a refreshing multi-textured experience that consumers are sure to love.
- Another must-try is the 'Fresh Peach Jelly,' which invites you to indulge in the delightful tastes of summer.

3. Convenient Gourmet Lunches: Perfect for those looking for simplicity without sacrificing satisfaction, this section offers dishes that make lunchtime special without too much hassle. The 'Cold Somen Set' featuring grilled seabream and large shrimp is a testament to this.

Celebrity Endorsement from Tanabe

Adding a touch of stardom to the catalog, Tanabe from the comedy group Borujuku, well-known as the 'Queen of Sweets' in Japanese media, personally selected and reviewed several products from 'Gohoubi Palette.'

Known for her discerning taste and extensive knowledge of sweets, Tanabe’s surprises include gems like the 'Ice Imokarin,' a sweet treat made from sweet potatoes coated in natural syrup to create a crunchy exterior and soft interior that everyone will love. Her recommendations are highlighted along with comments to enhance the web-exclusive experience for customers.

Check out Tanabe's detailed suggestions and more from the special page here.

Summary of Submission and Delivery Information

The catalog will be available online from May 15 to August 10, 2026. Customers can order through various channels including telephone, fax, and in-store locations.

For the launch, new shops will pop up at Tokyu Food Show and other locations, presenting delicious gourmet options unique to the area. Stay tuned for the latest pop-up shop and new store announcements.

Conclusion

The 'Gohoubi Palette' catalog is not merely a collection of sweets; it encapsulates the essence of sharing joy and luxury within simple gestures of gifting. Whether you're treating yourself or someone special, this catalog is designed with care and creativity to uplift spirits. Dive into the vibrant world of 'Gohoubi Palette' and prepare for a sweet summer experience!

Visit the Tokyu Department Store's official site to explore the full range of offerings and to place orders as they become available.