#United States #Walmart #Houston #H-E-B #We Store Frozen

We Store Frozen Partners with H-E-B and Walmart for Expansion

We Store Frozen, a prominent name in the cold storage and logistics field, has reached a remarkable threshold in its operational growth. On June 9, 2025, the company disclosed a $15 million agreement with retail giants H-E-B and Walmart, reflecting a significant stride into the frozen fruits and vegetables sector. This three-year contract is set to enhance the company’s capabilities in managing approximately 7,000 pallet positions dedicated to the storage and distribution of frozen produce.

A Strategic Partnership

This collaboration isn't merely about business; it signifies a strong relationship between We Store Frozen and its esteemed partners. As Omri Shafran, CEO of We Store Frozen, noted, "Our roots run deep in Texas, and we are thrilled to fortify our alliance with H-E-B, the leading Texas grocery retailer.” This partnership is a testament to the company's commitment to excellence and innovation as they aim to support the rising demands from major retailers like H-E-B and Walmart.

Dima Menin, President of We Store Frozen, echoed these sentiments, highlighting the firm's management of thousands of Stock Keeping Units (SKUs) and more than 200 varieties of food products. "Keeping everything in-house in Texas not only diversifies our offerings but also ensures better options for Texans," he added.

Enhancing Transportation Capabilities

As part of this significant deal, We Store Frozen aims to bolster its frozen transportation services too. This integration will facilitate transport logistics between processing facilities and cold storage centers, ensuring that temperature control is meticulously maintained throughout the supply chain for H-E-B and Walmart.

Addressing Demand for Cold Storage

The growing consumer demand for frozen food imports from Mexico has prompted We Store Frozen to break ground on a new facility in Laredo, Texas, which is strategically positioned near the U.S.-Mexico border. This $40 million development will boast 180,000 square feet, including 100,000 square feet dedicated to frozen storage. The facility is specifically designed for handling high volumes of frozen produce, proteins, and vegetables imported from Mexico and Latin America, highlighting the company’s aim to become a pivotal player in the cross-border cold chain logistics.

With a focused strategy to respond to the significant uptick in the need for cold storage and distribution services, We Store Frozen is determined to uphold product integrity, freshness, and quick dispatch across Texas and further afield.

Growth and Future Plans

The combination of this new partnership and impending facility expansion aligns with the upward growth trajectory the company has been witnessing, not just regionally but with aspirations for national and international expansion. Operating from Houston, We Store Frozen prides itself on being a premier provider of refrigerated and frozen storage solutions catering to a wide spectrum of food manufacturers, importers, and national retailers.

The company’s strategic location across Texas ensures that it holds a significant number of pallet positions, solidifying its reputation for reliability and cutting-edge technology. As the demand for frozen foods continues to soar, We Store Frozen is well-equipped to meet the challenges ahead, ensuring that the intricacies of logistics meet the growing needs of consumers and retailers alike.

This partnership with H-E-B and Walmart underscores We Store Frozen’s robust foundation and paves the way for unprecedented growth within the logistics industry, especially in the frozen food sector.