Endear's Innovative Approach Earns Cross-Channel Orchestration Platform of the Year Award in 2026

Endear Receives Cross-Channel Orchestration Platform of the Year Award

Endear, known for its modern retail Customer Relationship Management (CRM) solutions, has made headlines by being named the winner of the Cross-Channel Orchestration Platform of the Year at the MarTech Breakthrough Awards 2026. This accolade is a significant recognition in the marketing technology sector, emphasizing Endear's unique approach to customer engagement.

The MarTech Breakthrough Awards program, which is in its ninth year, is dedicated to acknowledging innovation within the marketing, sales, and advertising technology industries. It recognizes companies that excel in enhancing how brands connect and grow their customer relationships. Endear stood out among thousands of nominations from over 15 countries, showcasing its effective cross-channel engagement methods.

One of the key elements behind Endear's success is its human-plus-AI strategy. Unlike many platforms that rely solely on automated solutions, Endear focuses on empowering human connection. By centralizing store associates in the customer engagement process, it enables a more personalized outreach, blending technology with personal contact to enhance the shopping experience.

Through its platforms, Endear allows stores to unify customer interactions across both online and in-person settings. This real-time integration enables store teams to effectively manage customer relationships and provides tailored communication strategies, such as appointment scheduling, that significantly boost sales figures. The company's latest feature, AI Opportunity Engine, has taken this approach a step further. Launched in May 2026, it utilizes AI to analyze customer signals and generate a prioritized list of outreach opportunities for store associates. This innovative tool has already shown remarkable success, resulting in a staggering six-fold increase in associate-led outreach and a remarkable 35 times return on investment within just six weeks of its introduction.

Leigh Sevin, co-founder and CEO of Endear, elaborated on their approach, stating, "The store associate remains one of the most underleveraged growth channels in retail. Our AI cross-channel capabilities help them understand who to contact, what to say, and when to send it, so teams build a habit of consistent outreach rather than relying on sporadic individual effort." This heartfelt emphasis on the human factor in retail interactions is a refreshing shift in a landscape increasingly dominated by automation.

The results speak volumes; Endear boasts a 19% increase in average order volume and a 70% rise in order frequency among participating retail stores. Furthermore, brands leveraging Endear's platform report 40 times higher conversions compared to traditional marketing approaches, demonstrating the power of human interaction combined with effective technology.

The MarTech Breakthrough Awards not only celebrate the creativity and innovation within the industry but also reinforce the idea that effective customer engagement transcends mere automation. According to Steve Johansson, Managing Director at MarTech Breakthrough, Endear bridges the gap between the human element and technological advancements, making it the prime choice for this year’s accolade.

Endear currently supports over 2,000 retail stores across 19 countries, focusing on fostering relationship-driven sales. Its clients, which include notable brands like Reformation and Jones Road Beauty, have benefited significantly from its advanced solutions.

In conclusion, Endear's recognition in the 2026 MarTech Breakthrough Awards not only solidifies its reputation in the retail CRM space but also highlights the potential of blending technology with personalized service in enhancing customer relationships and driving sales. As retail continues to evolve, platforms like Endear are proving that the human touch remains pivotal in crafting memorable customer experiences.

For more information about Endear and its innovative solutions, visit Endear's Website.