XLARGE and X-girl Host the Thrilling 'DON'T FRONT' Street Culture Festival

On October 18, 2025, the streets of Shibuya came alive as the popular streetwear brands, XLARGE and X-girl, hosted a unique event named 'DON'T FRONT' at the charming Yoyogi Park in Tokyo. This exciting festival celebrated street culture, merging elements of sports, fashion, and music, and drew a crowd of approximately 3,500 passionate attendees who gathered to enjoy a day filled with activities and performances.

Skateboarding Activities

The event kicked off with the XLARGE Skate School, featuring renowned skaters like Ramu Sasaki and Kokoro Sasaki as instructors. Children attending the skateboarding school had the chance to learn from their idols and improve their own skating skills. This initiative not only provided valuable experiences for the young skaters but also fostered a spirit of camaraderie among the participants.

Next, the atmosphere intensified with the Drum Can Punk Session. Skaters were divided into two groups, 'Under 13' and 'Upper 14', and they showcased their skills by attempting to jump over drum cans. The excitement was infectious, and cheers erupted as each skater made their attempt, creating a shared sense of exhilaration among the crowd.

STREET HAMMER JAM

The main highlight of the event was the 'STREET HAMMER JAM', a thrilling skateboarding competition that featured top skateboarders from Japan. Using specially designated park sections, these skilled athletes dazzled the audience with their impressive tricks, pushing the limits of creativity and technical proficiency. The judges were visibly impressed with the level of talent on display, and the energy in the park was electric.

The competition culminated in a captivating final, where Takanosuke Hashimoto took the first place, followed by Onko Sasaki and Joshua Nishimiya. The air was thick with anticipation as the audience cheered for their favorite skaters, creating an unforgettable atmosphere of support and excitement.

Fashion and Customization Workshop

In addition to skateboarding, XLARGE and X-girl hosted a pop-up store where their popular items were showcased. Attendees could also personalize their clothing through a custom T-shirt-making workshop. Participants had the unique opportunity to choose from around 50 logo designs from both brands and create one-of-a-kind T-shirts, embodying their individual styles while also embracing the street culture that the event celebrated.

Musical Performances

Music was another fantastic aspect of the festival, starring the up-and-coming artists promoted by DJ JAM of the popular HIP HOP group 'YEN TOWN'. The main stage saw thrilling performances that drew in a young audience, particularly teenagers eager to enjoy the live shows that filled the air with rhythm and energy. The DJs ensured that the vibe remained high-paced, allowing the energetic beats to resonate throughout the park.

As the top skateboarders performed their tricks, the DJs synchronized their sets, creating a seamless blend of music and sport that resulted in ecstatic responses from the crowd. The synergy between the adrenaline-pumping skateboarding and the upbeat tracks created magical, unifying moments, truly capturing the essence of street culture.

Closing Thoughts

The 'DON'T FRONT' festival was a resounding success, uniting diverse generations and genres of enthusiasts. The essence of the phrase “DON'T FRONT” signifies authenticity and encourages individuals to embrace their true selves without pretense. Going forward, XLARGE and X-girl are committed to using their platform to continue curating and sharing street culture via fashion, sports, music, and art.

Event Overview

- Date: October 18, 2025, from 1:00 PM to 8:30 PM
- Venue: Yoyogi Park (Jinnan 1-chome area), Shibuya, Tokyo
- Number of Attendees: Approximately 3,500

XLARGE and X-girl stand firmly as influential players in the street culture scene. By orchestrating events such as 'DON'T FRONT', they encourage a community where creativity, expression, and authenticity thrive together.