#USA #Alpharetta #Arclin #Material Science #Brand Identity

Arclin's Bold Rebranding in Material Science

On November 12, 2024, Arclin, a leading player in the material science sector, unveiled its new brand identity, marking a significant evolution in its positioning and offerings. This rebranding reflects not only Arclin's dedication to precision in material science but also its ambition to be a global leader in key market sectors.

The process leading to this rebranding was extensive and thorough, taking over a year to develop. It included comprehensive research that gathered insights from internal stakeholders, existing customers, and industry experts. This strategic inquiry was crucial for identifying Arclin's core strengths, value propositions, and areas for growth. Mark Glaspey, Chief Operating Officer of Arclin, noted, "The research phase was essential for sharpening our focus and aligning our internal message so that we can better convey our true value and potential to various internal and external audiences."

Key to this transformation was collaboration with Matchstic, an identity branding firm based in Atlanta, Georgia. Working closely with the Arclin team, Matchstic aimed to transition Arclin from merely a chemical and application company into a major provider of formulated technologies essential for meeting global demands. This effort also involved a complete overhaul of Arclin's website, executed in partnership with Whiteboard from Chattanooga, Tennessee. The new platform is designed to be more robust and user-friendly, effectively showcasing the breadth and depth of Arclin's offerings.

The new brand symbol features a deconstructed cube, which symbolizes Arclin’s unconventional approach to thinking and innovation. The dynamic shape of the panels is indicative of movement and progress, pertinent to the company's commitment to continual innovation and enhancing the quality of life through transformative products. Jana Wright, Arclin's Vice President of Brand Marketing, stated, "Choosing a vibrant orange as our primary color represents a bold departure from our previous branding...It reflects our confident transition and positions Arclin as a leading entity in material science. Our new logo embodies our philosophy of technological precision and innovation."

The wordmark employs stencil-type lettering, highlighting the relationship between visible and invisible elements through deliberate gaps in the letter forms. This artistic choice underscores the often unseen science that supports Arclin's products. These advanced technologies permeate multiple industries, featuring prominently in crucial protective products that enhance everyday life.

As Bradley Bolduc, President and CEO of Arclin, mentioned, *"We have been in the market for many years but have never fully captured the essence of what we do. It is a complex process to manufacture polymers and materials that impact so many products and aspects of life. Historically, we have played a subordinate role in this narrative. However, it’s time for us to boldly change how we present ourselves to our employees, clients, and the broader industry, reflecting the transformation of the past five years."

Arclin, headquartered in Alpharetta, Georgia, specializes in polymer technologies, technical products, and specialty materials for a myriad of industries, including construction, agriculture, traffic infrastructure, weatherproofing, pharmaceuticals, food distribution, electronics, design, and more. With operations in the United States, Canada, and the UK, Arclin is well-positioned to cater to a global clientele, offering innovative solutions that enhance quality and performance across diverse fields. To learn more about Arclin and its offerings, visit www.arclin.com.