#Japan #Tokyo #eyelash serum #EYEZ #Jiman no Memoto

A New Wave in Eyelash Care: 'Jiman no Memoto by EYEZ'

In the vibrant realm of eyelash care, EYEZ, a specialized brand with a remarkable 25-year legacy in eyelash and eye area treatments, has unveiled an innovative product line called 'Jiman no Memoto by EYEZ'. This brand is a part of PS International Co., Ltd., a beauty and health company boasting 36 years of experience in the industry.

On July 18, 2025, the new eyelash serum, created with approximately 3 trillion freeze-dried fresh collagen cubes, will be officially launched. This unique formulation is designed to nourish and enhance the beauty of your lashes, setting new standards in the beauty market.

Collaboration of Experts

The creation of 'Jiman no Memoto by EYEZ' is a collaboration among three key players: a pioneer in collagen products, a research and development firm specializing in hair care, and EYEZ itself. By leveraging their unique expertise, they have crafted a product that emphasizes quality and effectiveness, aimed at supporting the beauty and health of eyelashes and the delicate eye area from the ground up.

Innovative Formulation: Fresh Collagen in Eyelash Serum

The cornerstone of this product is the innovative use of fresh collagen, which creates a protective barrier on the lash surface. Unlike standard collagen, which can lose its efficacy over time or due to heat, the 'Jiman no Memoto' serum includes freeze-dried collagen cubes that preserve its integrity and potency. This cutting-edge approach means that users can enjoy collagen's benefits right at the moment of application.

The product employs a two-part formulation system that allows the collagen to be mixed fresh just before use, ensuring optimal freshness and direct delivery of function to the delicate eye area.

Luxurious Ingredients for Enhanced Eyelash Health

This eyelash serum doesn’t stop at just collagen. It is fortified with a luxurious blend of three functional ingredients: Pyridoxide, Capixyl, and Wide Lash. These ingredients contribute to lash thickness, density, and overall health, alongside 11 types of amino acids derived from the keratin that comprises 80% of the eyelashes.

• - Pyridoxide works to stimulate hair roots for improved eyelash growth.
• - Capixyl combats aging in hair follicles and promotes a healthier scalp environment.
• - Wide Lash repairs damage and adds strength and resilience to sensitive lashes.

Together, these elements create a comprehensive treatment plan that ensures each eyelash is not only visually stunning but also healthy and supported.

Gentle Care for the Sensitive Eye Area

Eyes are notoriously delicate, and the 'Jiman no Memoto' serum respects this by containing a blend of nine plant-derived extracts. These extracts help shield eyelashes from daily wear and tear brought on by makeup and other environmental factors, offering a nurturing touch that fosters beauty from the base.

Clean Formulation Philosophy

EYEZ emphasizes a conscious approach to beauty, ensuring that their formulations are free from harmful additives. Creating a clean product that prioritizes skin health has been a key objective in producing 'Jiman no Memoto by EYEZ'.

Product Details

• - Brand Name: Jiman no Memoto by EYEZ
• - Product Type: L Serum/L Cube
• - Volume: L Cube: 1 unit, L Serum: 3 ml
• - Made in: Japan
• - Price: ¥13,200 (incl. tax)

The 'Jiman no Memoto' eyelash serum is designed for ease of use. It can be applied from the roots to the tips of the eyelashes, making it suitable even for those with eyelash extensions or perms.

How to Use

1. Pour the entire contents of the L Serum into the L Cube container.
2. Secure the lid tightly and swirl gently until mixed.
3. Apply evenly from the lash line after daily cleansing, morning and night.

For best results, it is recommended to use the serum promptly after opening for the best efficacy—aiming to finish the product within about a month for optimal lash care.

About EYEZ and PS International

EYEZ stands for EYE-ZONE, symbolizing the brand's dedication to providing gentle yet effective care for the sensitive eye area since its inception in 1999. After 25 years, EYEZ has become a trusted name in eyelash and eye care, earning recognition including the ZOZOCOSME AWARDS 2023.

PS International Co., Ltd., founded in 1988, champions ethical, health-conscious beauty products. They have a legacy of introducing innovations in both technology and environmental care.

As the beauty landscape evolves, EYEZ and PS International continue to set the standard for premium, safe, and effective eye care solutions that empower individuals to embrace the beauty of their natural lashes.