ZTE Accelerates Global Expansion with a Focus on Gaming Smartphones for Youth Markets
In a bold move to address the vibrant youth market, ZTE Corporation has officially announced its global expansion strategy. During the ZTE Devices User Congress held on October 6 in Milan, the company highlighted its commitment to transforming the lifestyle of young consumers through innovative gaming smartphones and an emphasis on a user-centric AI ecosystem. ZTE's new direction is articulated through the theme "Unlock Thrills, Define Style," showcasing popular products meant to resonate with the younger audience.
One of the key highlights of the event was the introduction of the nubia Neo 3 series—gaming smartphones designed not just for performance, but also for style and identity expression. This series has gained traction in the competitive gaming market with outstanding sales figures, including a remarkable 300% increase in sales for the nubia Neo series in the first half of 2025. The nubia Neo 3 GT 5G Limited Edition stands out as a co-branded smartphone for Garena Free Fire, emphasizing ZTE's dedication to creating a vibrant gaming experience through collaborations. This edition channels character Kapella's charm and innovative features via in-depth game integration.
The nubia Neo 3 series is packed with professional gaming capabilities, such as Dual Gaming Shoulder Triggers, AI Game Space 3.0, and a high refresh rate of 120Hz. Its impressive battery with Bypass Charging ensures uninterrupted gaming sessions, while the series' unique aesthetics invite budding champions to connect with their passion. The limited edition is priced starting at $249 and aims to capture the attention of gamers in Southeast Asia starting this October.
Complementing its gaming portfolio, ZTE is also committed to diversifying its offerings. The nubia Air smartphone redefines the 'Air-style' segment by integrating advanced features, including a powerful battery. Its impressive brightness, durability rating of IP69K, and sleek design set a new benchmark within its price range, with a starting price of $279. This effort reflects ZTE’s mission to produce an array of products catering to various lifestyles while appealing to the gaming community.
Moreover, ZTE's aim to create a holistic user experience extends to the realm of artificial intelligence. The introduction of AI Pet Mochi signifies ZTE's foray into emotional AI consumer electronics, enhancing the smart device landscape. Mochi is designed to offer companionship through smart interactions, reflecting ZTE's vision of integrating AI into everyday lives. It showcases how technology can foster connections through its affectionate responses and interactive features, bridging the gap between technology and emotional companionship.
As the leader in 5G fixed wireless access and mobile broadband markets, ZTE continues to break new grounds with innovations such as ZTE G5 Ultra—an AI-driven 5G solution—and various Wi-Fi 7 technologies that demonstrate ZTE’s commitment to enhancing connectivity. This technological prowess reinforces ZTE's ambition to shape a more interconnected and intelligent world.
In summary, ZTE’s unveiling of its global expansion strategy at the User Congress marks a significant chapter in the company’s growth narrative, with a strong focus on addressing the preferences of the youth market through gaming smartphones and advanced AI technologies. As ZTE aims to redefine how technology interacts with the lifestyle of modern users, the company looks forward to a future where innovation plays a pivotal role in engaging and inspiring the younger generation.
One of the key highlights of the event was the introduction of the nubia Neo 3 series—gaming smartphones designed not just for performance, but also for style and identity expression. This series has gained traction in the competitive gaming market with outstanding sales figures, including a remarkable 300% increase in sales for the nubia Neo series in the first half of 2025. The nubia Neo 3 GT 5G Limited Edition stands out as a co-branded smartphone for Garena Free Fire, emphasizing ZTE's dedication to creating a vibrant gaming experience through collaborations. This edition channels character Kapella's charm and innovative features via in-depth game integration.
The nubia Neo 3 series is packed with professional gaming capabilities, such as Dual Gaming Shoulder Triggers, AI Game Space 3.0, and a high refresh rate of 120Hz. Its impressive battery with Bypass Charging ensures uninterrupted gaming sessions, while the series' unique aesthetics invite budding champions to connect with their passion. The limited edition is priced starting at $249 and aims to capture the attention of gamers in Southeast Asia starting this October.
Complementing its gaming portfolio, ZTE is also committed to diversifying its offerings. The nubia Air smartphone redefines the 'Air-style' segment by integrating advanced features, including a powerful battery. Its impressive brightness, durability rating of IP69K, and sleek design set a new benchmark within its price range, with a starting price of $279. This effort reflects ZTE’s mission to produce an array of products catering to various lifestyles while appealing to the gaming community.
Moreover, ZTE's aim to create a holistic user experience extends to the realm of artificial intelligence. The introduction of AI Pet Mochi signifies ZTE's foray into emotional AI consumer electronics, enhancing the smart device landscape. Mochi is designed to offer companionship through smart interactions, reflecting ZTE's vision of integrating AI into everyday lives. It showcases how technology can foster connections through its affectionate responses and interactive features, bridging the gap between technology and emotional companionship.
As the leader in 5G fixed wireless access and mobile broadband markets, ZTE continues to break new grounds with innovations such as ZTE G5 Ultra—an AI-driven 5G solution—and various Wi-Fi 7 technologies that demonstrate ZTE’s commitment to enhancing connectivity. This technological prowess reinforces ZTE's ambition to shape a more interconnected and intelligent world.
In summary, ZTE’s unveiling of its global expansion strategy at the User Congress marks a significant chapter in the company’s growth narrative, with a strong focus on addressing the preferences of the youth market through gaming smartphones and advanced AI technologies. As ZTE aims to redefine how technology interacts with the lifestyle of modern users, the company looks forward to a future where innovation plays a pivotal role in engaging and inspiring the younger generation.
Topics Consumer Technology）
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